Germanys number one art auctioneer records a boom in its online auction. After the end of todays latest Online Only-Auction, Ketterer Kunst
announces a growth of 48% in comparison with the same period a year ago.
Indeed, latest figures are quite impressive: A total of 1140 bids were placed on 75 objects (with starting prices from 100). Accordingly, more than 15 bids per lot made for the remarkable result of 160,000.
These are numbers that many traditional auctions can only dream of, says Robert Ketterer. The auctioneer continues to explain: Yes, corona certainly prompts a boom in online auctions. However, the virus is not the cause but more the accelerator of a trend that has long begun: The internet is the future of art auctions The company owner is certain: Auction houses that miss out on using the opportunities online auctions have to offer will disappear from the market.
When Robert Ketterer started the first Online Only-Auctions in Germany in 2007 a lot of competitors brushed them aside as dreams of the future or gadgetry. Now we witness an enormous increase and our thirteen years of experience mean a great competitive edge, the pioneer in digitalization explains. This is why we have taken the bold step of increasing our range of online offers by 100 %. Instead of just one there will now be two monthly Online Only-Auctions at Ketterer Kunst, which will begin and end respectively on the 1st and 15th of every month.
For 2020 Robert Ketterer, owner of Germanys strongest-selling art auction house, has two forecasts:
1) This year we are not only going to sell more objects online than offline, but well also see the upper price limit on the internet at 100,000 for the first time.
2) Despite the currently great success of our Online Only-Auctions in which I had never had any doubts we indeed still find us at a very early stage of an art market development which is quite disruptive for many.
Robert Ketterer is certain that Online Only-Auctions meet different client wishes and follow other legal rules even though many market actors havent fully understood this yet. We make things as simple and convenient as possible for our customers. In doing so, we also get a lot of valuable insight for our saleroom auctions.