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Making Your Art Business Stand Out



There is simply no denying that business is tough these days. This is especially true with the online retail sector taking over. More and more people are choosing to shop online these days as opposed to shopping in retail outlets. This is because it is simply more convenient. While this might be good for some businesses, there are some businesses that it is going to hurt. As an artist, you can use this newfound popularity to your advantage. You can sell your artwork online. However, if you want to increase your sales, you are going to need to make your work stand out. How exactly does one go about doing this?

Create A Signature
The very first thing that you are going to have to do is create a signature. Go back and study all the greats. You will likely see some kind of distinguishing quality or qualities in all of their pieces. It might be the brushstrokes that they use, it might be the techniques, or it could be the way that they shape things. Whatever the situation is, it is these qualities that attract people to their work. They are known for their signature styles. And, you are going to need to create some kind of similar signature. What makes your work different than the guys down the street? Once you figure this out, these will be the things that you want to focus on and accent.

Create A Plan
It doesn’t matter how good you are, if you don’t have a carefully crafted plan, you aren’t going to get far. You need a vision for your business as well as some viable goals. At first, you’ll just probably want to focus on a few things. Going in too many different directions as one time will not only waste your time, but it’ll cause you to run yourself ragged. Before you take on a new project think to yourself if this project is going to help you advance towards your end goals. What results do you want to achieve from this project? Will you make any contacts from this project? These are all things that you’ll want to consider before taking on too much at once. If the project doesn’t help advance your future, move on to something else entirely.

Networking Is A Must
Do you think the best poker players in the world at prediksi sgp go to where they are by themselves? No! The same can be said for most artists. Sure, it is the artist with the talent and the one that is doing the work, but talent alone won’t get you to the big time. You’ll need the right contacts in the business that can put you in touch with people that’ll help you get your work out there. Most galleries find artists through referrals for other artists, curators, and others. What you’ll want to do is start by attending art openings as well as other events. Join a guild of local artists if you have to. Whatever you do, you want to acquaint yourself with individuals that can help you spread your work.

Get A Professional Website
If you are going to make it in today’s world, you are obviously going to need a website. Not will you just need a website, but you’ll need one that looks professional and ranks high up on the search results. Luckily, there are tons of free website building programs out there that can help you create professional-looking websites. Make sure that you use photographs and videos to highlight your work because these are extremely popular and get lots of hits today.

Get Branded
This is kind of similar to creating a signature, but you need to brand yourself. While many people hate this word and despise it, it is something that can’t be avoided. You need a consistent look, a consistent presentation, and a consistent voice that will make you stand out amongst the competition. However, what is probably most important of all is your brand story. Why are people going to love what you do? If you can answer this question with true heartfelt emotion, you will attract a lifelong and loyal audience.

After Thoughts
Business is tough these days. The competition along with the coronavirus has forced many consumers to the online retail sector. Heck, consumers were headed in this direction before the virus, but that doesn’t have to be a bad thing for artists. With the above tips and information, you can make your business stand out.










Today's News

April 6, 2020

The largest exhibition of new works by Stuart Dunkel opens at Rehs Contemporary

Pace Gallery publishes series of curated exhibitions on its online viewing room platform

Troubled turf: The photographs of An-My Le

First solo exhibition of Shannon Cartier Lucy's artwork in L.A. on view at De Boer Gallery

Kehrer Verlag publishes Helen Levitt book to accompany retrospective exhibition

Sabrina Amrani opens a digital solo exhibition of works by Joël Andrianomearisoa

Wilhelm Burmann, teacher of ballet's brightest, dies at 80

Alexander Berggruen opens an exhibition of works by four artists

Lawrie Shabibi opens first 3-D exhibition 'Upsurge: Waves, Colour and Illusion'

Thousands of isolated artists join together to draw online in a global internet moment

'Shakedown' has fans at the Whitney and on Pornhub

The Reuben Foundation announces support for Illuminated River

Timeless aesthetics: Collectors advised to buy quality pieces amid COVID-19 crisis

JoAnne Artman Gallery opens a new series of exclusive online exhibitions

Japanese art market estimated at 258 billion yen, up 4.9% on last year

Check out the Grey Art Gallery's digital offerings

Kunsthaus Hamburg temporarily closed but still busy with exciting contents

Steidl publishes 'David Goldblatt: Some Afrikaners Photographed'

Dewi Lewis Pubishing releases 'House Music' by Charles Rozier

Mitchell Fine Art presents a solo exhibition by Ann Thomson

Kim Foster Gallery presents an exhibition of works by Dan Hernandez

A new graphic novel pays homage to the unsung makers of popular comics

Canadian actress and activist Shirley Douglas dead at 86

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