Coronavirus: Swiss art tech company offers solution for highly affected art industry

The First Art Newspaper on the Net    Established in 1996 Monday, June 24, 2024

Coronavirus: Swiss art tech company offers solution for highly affected art industry
iazzu's newly developed online channel provides a user-friendly tool for presenting works of art to a worldwide network of galleries and exhibition organizers.

BIEL / BIENNE.- iazzu, the Swiss digital company specializing in the art industry, supports galleries and art fairs worldwide affected by the coronavirus with a user-friendly smartphone solution. At a time of canceled events and declining numbers of visitors, iazzu's solution transforms any exhibition quickly and easily into a professional and exclusive digital experience.

“Since the outbreak of the coronavirus, travel restrictions and the public's fear of infection have affected art events around the world. The result is a significant decline in visitors and closings. Our response to the greatly increased interest in online art viewing is a solution that offers quick implementation and an exclusive digital presence," says Nico Kunz, co-founder of iazzu. Larry Gagosian, David Zwirner and, more recently, Art Basel have already successfully implemented online viewing rooms.

iazzu's newly developed online channel provides a user-friendly tool for presenting works of art to a worldwide network of galleries and exhibition organizers, to patrons as well as new collectors and buyers. It is essentially an augmented reality application (AR app): users can conveniently visualize works of art with their mobile device on their own walls at home. The integration of useful and popular features such as an event calendar, gallery chat, currency converter and all social media channels turns the app into a comprehensive digital presence for the smartphone age.

The AR art experience for everyone - with quick, convenient and individual adaptation
Galleries, art fairs and other art institutions benefit from the app's quick and straightforward setup process and its sufficient options for individualization. The app is designed to guarantee faultless operation with automated data integration and setting up the individual works of art. The entire process takes only a few days to complete. While conventional digital gallery solutions are slow and highly expensive, iazzu is available for a one-time setup charge and a monthly license fee of only a few hundred Swiss Francs / euros. End users access the experience through an exclusive QR code or web link provided by the exhibitor or another app user via the sharing feature. Similar to Instagram, users can save gallery, art fair and artist profiles and will always have an overview of what's available to them within the app.

iazzu is the first scalable tailor-made application for the art industry. It enables users to visualize works of art in their own environment and purchase them from
within the mobile app. For galleries and exhibition organizers, iazzu is a powerful marketing and sales tool which provides innovative and efficient communication
with their target audience. Gallery and exhibition customers benefit from the quick and economical setup where iazzu takes care of everything, from integrating
the works of art to event updates.

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