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New galleries and star objects revealed for £13m transformation of V&A Museum of Childhood
Architectural render V&A Museum of Childhood Town Square © AOC.



LONDON.- From Beatrix Potter’s idyllic illustrations of the world of Peter Rabbit, to the life-size West End War Horse puppet Joey, to designs by contemporary superstars Virgil Abloh and Olafur Eliasson, star exhibits and concepts are today revealed for a radical £13m reimagination of the V&A Museum of Childhood. A transformed free-to-access collection set within interactive and playful galleries, will see the beloved Bethnal Green museum reopen in 2022 as a world-leading centre of creativity for children.

A three-day free RE-INVENT festival over the first May bank holiday, featuring live performances, a specially commissioned artist installation and drop-in events, will signal the new vision and celebrate the current museum’s final weekend before the doors close on 11 May 2020 to enable construction.

An unforgettable first museum experience for children awaits in 2022. From objects displayed at a toddlers’ height, to dressing up boxes next to couture fashion, and huge new variety of spaces for hands-on making, three new galleries PLAY, IMAGINE and DESIGN will be shaped in entirety around the way in which children aged 0 – 14 explore and learn.

For the first time, iconic works from the V&A’s extraordinary collections of art, design and performance will be joined by acquisitions from around the world. Hollywood props and costumes including the original Superman costume and Frankenstein’s Monster, and Mary Poppins’ magical umbrella will be set within theatrical displays to inspire the next generation of screenwriters, authors and story-tellers. Works by leading creatives such as Issey Miyake and Yves Behar will explore how objects are made next to ‘open studio’ areas, introducing young innovators of the future to inspirational design.

Tristram Hunt, Director of the V&A, said: “We want to empower children to realise that every act of creativity is wondrous, whether it’s self-expression through their clothes, building a world on Minecraft, or launching a school climate strike. By bringing together the V&A’s world-class collections with immersive displays anchored in children’s every-day lives, we will offer an outstanding day out for families, for free. Beloved by the local community, but in need of modernisation, this ambitious transformation will enable the V&A Museum of Childhood to unlock its huge potential to nurture the potential of future generations and become a global champion of children’s creativity.”

AOC’s colourful, child-centred designs for three new galleries and a reimagination of the visitor experience throughout the museum fosters curiosity and a spirit of collaboration, through spaces for inter-generational play and creative experimentation. The main hall will be reimagined into The Town Square – a more inviting and social central space for the museum. A key feature will be the addition of a 125-person-capacity performance space The Stage. Forming the new centrepiece for the museum’s popular daily programme of family activities, it will also present a platform for children to perform their own shows.

IMAGINE will trace the myths, fables and inspirations behind some of the world’s most famous characters such as Paddington Bear, Pikachu and the Loch Ness Monster. Visitors will piece stories together of their own on an adventure into fantasy worlds through Alice-in-Wonderland inspired rooms and optical illusions that celebrate the surreal and subversive. A ‘model town’ of miniature worlds bringing together the museum’s National Collection of dolls houses, a model of Sulkin House in Bethnal Green, to a Star Wars spaceship, will inspire new thinking about concepts of home.

A large-scale alphabet display will run the length of PLAY, offering families an imaginative way to learn letters together using V&A collections. Alongside, a series of interactive displays and sandpits will nurture children’s motor-skills, and a new special area dedicated to pre-walkers will offer textured displays for sensory exploration. From the unusual to the universally loved, including chess, the crowdfunded card game Exploding Kittens and acclaimed mobile app Monument Valley, the gallery will also shine a light on stories behind some of the most enthralling and timeless games from around the world.

DESIGN will feature The Designer’s House; the new home for a relaunched artist-in-residency programme. With a design inspired by the museum’s historic ‘Brompton boilers’ ironwork structure – which once formed part of the V&A in South Kensington, The Designer’s House will provide a space for artists and schoolchildren to work together to offer young people a glimpse into the life of a creative practitioner. With displays featuring examples of innovative international contemporary design, including Olafur Eliasson’s Little Sun and the Micro Scooter, placed next to spaces for hands-on making, young people will be encouraged to experiment and dream up their own design ideas.

An ambitious programme of activity will see the beloved museum more embedded in its local community and across London than ever whilst building works are on-going, including:

• A major two-year partnership with Idea Store Whitechapel– east London’s award-winning library – will launch May 2020, providing a free programme of activities for local families.

• A museum-first Learning residency at two local schools, with the ambition to reach every school in Tower Hamlets ahead of reopening.

• A host of special events and commissions will run throughout construction, building up to a series of major opening events in 2022.










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