Over the past two decades, gambling has escaped from the confines of brick-and-mortar buildings to adopt the limitlessness of online casinos. Their decision to go online has not only helped gambling companies make more profits than ever before, but it has also allowed players from across the globe to win huge cash prizes without ever setting foot in a casino.

So massive has been the rise in popularity of these websites that even increased competition has done little to make a dent in their revenues. Although new companies are entering the market every month, those who are well-established continue to generate massive amounts in earnings.

Here’s why that’s the case:

Increase in the number of internet users
At the start of the 21st century, there were only 413 million internet users worldwide. The number ballooned to over 3.4 billion in 2016. More than 600,000 people are getting access to the internet every day over the past five years. The rise in people who are connected to the worldwide web has been the most significant reason behind the increase in profits of online gambling service providers.

Decrease in the prices of connected devices
All of us are aware that the prices of devices which can connect to the internet – laptop, personal computer, smartphones, etc. – have nosedived over the years. This has allowed the ever-expanding global middle class to purchase these devices without blowing a hole in their pocket.

Add to the equation the increasing internet connectivity, and you could gauge how online gambling companies have profited from the decrease in the prices of gadgets.

Lure of free games
Visit any casino of your choosing, and you’d find them offering a plethora of slot machine games without downloading or registration to attract potential customers. The thinking behind this is that players who try their hand on such sweeteners are more likely to move on to real money games.

Casinos offering exclusive promos
To attract new customers and retain existing ones, casinos offer special promos, bonuses, and gifts from time to time. While such inducements attract new players with the lure of easy money, it also convinces those who have already signed up to come back again to win more prizes.