The First Art Newspaper on the Net   Established in 1996 Thursday, October 1, 2020


Camille Walala installation teases new LEGO arts and crafts building concept
The disco room of Camille Walala's HOUSE OF DOTS installation for LEGO. Photo credit Getty Images.



LONDON.- Artist Camille Walala unveiled her most interactive work to date at Coal Drops Yard in London’s Kings Cross to introduce the entirely new 2D tile play concept from the LEGO Group - LEGO® DOTS.

To tease the new product, Walala was invited to bring LEGO DOTS to life in a free public art installation that celebrates their shared values of creativity, self-expression and accessibility, expressed through the vibrant colours and bold geometric patterns of both the new product and her own signature work.

The result is HOUSE OF DOTS: a fantastical house comprising five rooms spread over eight shipping containers, in which everything from the walls and floors to the rugs, frames and furniture has been customised in a mashup of LEGO DOTS and Walala’s distinctive patterns and colours.

Playful and immersive, HOUSE OF DOTS invites people to journey through a living room, kitchen, bedroom, bathroom and finally a unique DOTS DISCO room designed to celebrate self-expression and let the body flow freely with DOTS disco moves to a custom playlist from Ele Beattie. While they explore the space, guests are encouraged to get involved by designing their own patterns and bracelets – and even take elements away with them ahead of the release of LEGO® DOTS in March 2020.

If that weren’t enough, guests can exit via an 8 ft slide down the side of the installation.

Camille Walala, artist, says: ““It’s a joy to create a fun space where kids and adults can spontaneously express their creativity, make something beautiful and show off who they are. HOUSE OF DOTS captures all the exuberance and playfulness that people know me for, with something extra special: the chance to let your imagination go wild and create your own work of art. Oh, and a slide.”

LEGO DOTS taps into the arts and crafts space by using a 2D tile-based play concept that offers children a creative canvas for self-expression. Based on multiple shapes and colourful tiles, it is supported by an exciting portfolio that ranges from wearables to room décor with surfaces designed for individual customisation and self-expression. To excite young creatives even more, over thirty mood tiles are also being introduced, incl. facial expressions, music note, cosmic planet, star night, paw prints and a rainbow pooh – and many more.

Being based on the LEGO System in Play, there are limitless ways children can DOT their world, taking all elements apart and redesigning again to help build their creative flair and confidence.

Lena Dixen, Senior Vice President and Head of Product and Marketing Development at the LEGO Group, says about the collaboration with Camille Walala: “We’re extremely excited to introduce LEGO DOTS as a new arts and crafts building concept giving children a creative canvas for social, self-expressive play with endless, ever-changing patterns, colours and designs. As someone who epitomises how confidence in your creativity can have a tremendous impact, Camille was perfect to collaborate with to announce it to the world. She has created something extraordinary and immensely fun that we can’t wait for our fans to explore and be inspired by”.

When creating LEGO DOTS, LEGO designers were inspired by internal research showing that kids are increasingly looking to shape their creative confidence through more personalised forms of play where they can explore freely and express themselves through their own designs. This particular insight draws on a quantitative study conducted with 10,800 parents and 7,200 children across the US, China and Germany, and among the participants a total of 21,600 play observations were mapped out and used to identify the relevance and concept direction of DOTS.

The specific DOTS product development phase has since been further informed by monthly hands-on play sessions, biannual focus groups and quantitative tests across US, UK, Germany and Denmark with more than 500 parents and kids over two years, ensuring the design development aligns to consumer input.










Today's News

January 29, 2020

Shocking truth behind famous ancient Egyptian mummy's death revealed

Up close, there's more to the Ghent Altarpiece than the lamb

The frame as art: Guernsey's to offer Eli Wilner's personal collection

Historians unveil rare photos of Sobibor death camp

Man on trial for 'trying to steal Magna Carta'

Jason Polan, fast-drawing artist of the offbeat, dies at 37

Helen Frankenthaler Foundation awards $2.5 million to endow art history doctoral programs at five universities

The survivor of Auschwitz who painted a forgotten genocide

Bob Shane, last of the original Kingston Trio, dies at 85

Why fashion's fairy grandmother Agnes b. is a true believer

Newly discovered portrait of pioneering British female artist Isobel Codrington to be offered at auction

Exhibition of new paintings by Olivier Mosset opens at Gagosian

Norton Simon Museum appoints Emily Talbot to Chief Curator

Tower Bridge launches new film and exhibition to sing in celebration for 125th Anniversary

Latifa Echakhch selected for Swiss Pavilion at Biennale Arte 2021

French South African auction partnership offers powerful African art sale on Valentine's Day

Survey exhibition showcases works by the late painter, curator, and professor Sandra Jorgensen

Koppel, Laffi drive Heritage Auctions Silver to more than $1.77 million in 2019 sales

The Baltimore Museum of Art opens a solo exhibition of works by Ellen Lesperance

Shotgun Wyatt Earp used to avenge brother's death offered at Heritage Auctions

There are glowing seesaws in Midtown, and New Yorkers are losing it

Exhibition features hanging sculptures from Carolina Caycedo's Be Dammed series

arebyte Gallery exhibits a new body of work by UK based artist Helen Knowles

Edward Hopper House Museum & Study Center announces two new hires

Camille Walala installation teases new LEGO arts and crafts building concept

Christie's 100 │ Online Only: Christie's presents its most accessible auction to date

8 ways to work a desk into the kitchen

How Smartphones have Changed the World of Photography

Everything you need to know about Aadya Bazaar

An Interview With Jarren Frame




Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 



Founder:
Ignacio Villarreal
(1941 - 2019)
Editor & Publisher: Jose Villarreal
Art Director: Juan José Sepúlveda Ramírez

sa gaming free credit

Royalville Communications, Inc
produces:

ignaciovillarreal.org avemariasound.org juncodelavega.com facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful