|The First Art Newspaper on the Net
||Established in 1996
|| Thursday, May 26, 2022
|Camille Walala installation teases new LEGO arts and crafts building concept|
The disco room of Camille Walala's HOUSE OF DOTS installation for LEGO. Photo credit Getty Images.
LONDON.- Artist Camille Walala unveiled her most interactive work to date at Coal Drops Yard in Londons Kings Cross to introduce the entirely new 2D tile play concept from the LEGO Group - LEGO® DOTS.
To tease the new product, Walala was invited to bring LEGO DOTS to life in a free public art installation that celebrates their shared values of creativity, self-expression and accessibility, expressed through the vibrant colours and bold geometric patterns of both the new product and her own signature work.
The result is HOUSE OF DOTS: a fantastical house comprising five rooms spread over eight shipping containers, in which everything from the walls and floors to the rugs, frames and furniture has been customised in a mashup of LEGO DOTS and Walalas distinctive patterns and colours.
Playful and immersive, HOUSE OF DOTS invites people to journey through a living room, kitchen, bedroom, bathroom and finally a unique DOTS DISCO room designed to celebrate self-expression and let the body flow freely with DOTS disco moves to a custom playlist from Ele Beattie. While they explore the space, guests are encouraged to get involved by designing their own patterns and bracelets and even take elements away with them ahead of the release of LEGO® DOTS in March 2020.
If that werent enough, guests can exit via an 8 ft slide down the side of the installation.
Camille Walala, artist, says: Its a joy to create a fun space where kids and adults can spontaneously express their creativity, make something beautiful and show off who they are. HOUSE OF DOTS captures all the exuberance and playfulness that people know me for, with something extra special: the chance to let your imagination go wild and create your own work of art. Oh, and a slide.
LEGO DOTS taps into the arts and crafts space by using a 2D tile-based play concept that offers children a creative canvas for self-expression. Based on multiple shapes and colourful tiles, it is supported by an exciting portfolio that ranges from wearables to room décor with surfaces designed for individual customisation and self-expression. To excite young creatives even more, over thirty mood tiles are also being introduced, incl. facial expressions, music note, cosmic planet, star night, paw prints and a rainbow pooh and many more.
Being based on the LEGO System in Play, there are limitless ways children can DOT their world, taking all elements apart and redesigning again to help build their creative flair and confidence.
Lena Dixen, Senior Vice President and Head of Product and Marketing Development at the LEGO Group, says about the collaboration with Camille Walala: Were extremely excited to introduce LEGO DOTS as a new arts and crafts building concept giving children a creative canvas for social, self-expressive play with endless, ever-changing patterns, colours and designs. As someone who epitomises how confidence in your creativity can have a tremendous impact, Camille was perfect to collaborate with to announce it to the world. She has created something extraordinary and immensely fun that we cant wait for our fans to explore and be inspired by.
When creating LEGO DOTS, LEGO designers were inspired by internal research showing that kids are increasingly looking to shape their creative confidence through more personalised forms of play where they can explore freely and express themselves through their own designs. This particular insight draws on a quantitative study conducted with 10,800 parents and 7,200 children across the US, China and Germany, and among the participants a total of 21,600 play observations were mapped out and used to identify the relevance and concept direction of DOTS.
The specific DOTS product development phase has since been further informed by monthly hands-on play sessions, biannual focus groups and quantitative tests across US, UK, Germany and Denmark with more than 500 parents and kids over two years, ensuring the design development aligns to consumer input.
January 29, 2020
Shocking truth behind famous ancient Egyptian mummy's death revealed
Up close, there's more to the Ghent Altarpiece than the lamb
The frame as art: Guernsey's to offer Eli Wilner's personal collection
Historians unveil rare photos of Sobibor death camp
Man on trial for 'trying to steal Magna Carta'
Jason Polan, fast-drawing artist of the offbeat, dies at 37
Helen Frankenthaler Foundation awards $2.5 million to endow art history doctoral programs at five universities
The survivor of Auschwitz who painted a forgotten genocide
Bob Shane, last of the original Kingston Trio, dies at 85
Why fashion's fairy grandmother Agnes b. is a true believer
Newly discovered portrait of pioneering British female artist Isobel Codrington to be offered at auction
Exhibition of new paintings by Olivier Mosset opens at Gagosian
Norton Simon Museum appoints Emily Talbot to Chief Curator
Tower Bridge launches new film and exhibition to sing in celebration for 125th Anniversary
Latifa Echakhch selected for Swiss Pavilion at Biennale Arte 2021
Koppel, Laffi drive Heritage Auctions Silver to more than $1.77 million in 2019 sales
The Baltimore Museum of Art opens a solo exhibition of works by Ellen Lesperance
Shotgun Wyatt Earp used to avenge brother's death offered at Heritage Auctions
There are glowing seesaws in Midtown, and New Yorkers are losing it
Exhibition features hanging sculptures from Carolina Caycedo's Be Dammed series
arebyte Gallery exhibits a new body of work by UK based artist Helen Knowles
Edward Hopper House Museum & Study Center announces two new hires
Camille Walala installation teases new LEGO arts and crafts building concept
Christie's 100 │ Online Only: Christie's presents its most accessible auction to date
French South African auction partnership offers powerful African art sale on Valentine's Day
Survey exhibition showcases works by the late painter, curator, and professor Sandra Jorgensen
8 ways to work a desk into the kitchen
How Smartphones have Changed the World of Photography
Everything you need to know about Aadya Bazaar
An Interview With Jarren Frame
Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .
|Royalville Communications, Inc|
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.