The First Art Newspaper on the Net   Established in 1996 Sunday, August 9, 2020


Increasing the Popularity of Video Content With Subtitles



In the early days of video content sharing via the Internet, creators weren't all too concerned with standing out from the rest since there wasn't a great deal of competition. Today, 78% of people watch online videos every week = 175.4 million from the US only. Because of these ridiculous numbers, thousands of content creators look for new ways to increase their popularity with each passing day. One of the less known but highly effective methods is the addition of subtitles.

Did you know that most of the videos are watched in public with the sound off? If yours is filled with dialogue that contains information crucial to the video theme, it's essentially unwatchable unless you've added subtitles. Not only have they been proven to increase the overall watch times, but they can also help to clearly convey the message and make it more understandable. Additionally, subtitles can serve as a way to spark the viewer's curiosity, which is especially useful considering the constantly decreasing attention spans.

If that's not enough, a lot of social media websites have to start autoplaying videos on mute, including LinkedIn. It's significantly less likely that users will unmute the video on their own unless you intrigue them enough. Considering LinkedIn's professional reputation, you'll want to do everything in your power to make your content as accessible as possible. Those who are deaf or hard of hearing will appreciate your effort and open a new door to yet another massive audience.

Adding Subtitles to LinkedIn Videos Efficiently
It goes without saying that if you try to add subtitles manually, you'll quickly wear yourself out and decide that it's not worth the effort. Instead, you might be tempted to reach out to the old-fashioned manual transcription companies. However, most of them either have quite long turnaround times or simply charge too much. Rates of up to $4 per minute of content are not a rare sight, especially if you wish to have timestamps and speaker labels added. If you're someone who likes to upload a bunch of video content on a daily basis, the monthly price is not going to be nearly worth it. Fortunately, there is a service that can help you get all of these benefits without emptying your wallet.

- Transcribing with Audext
Automation is a thing of the future, and there's no need to struggle with manual work or pay another person to do it. Instead, audio to text converter online Audext focuses on using modern technology by the likes of AI and machine learning in order to provide an affordable and accurate result. On average, transcribing a minute of audio manually can take up to five times longer - Audext does it nearly instantly. Not only is it 200 times more efficient than any other transcription service, but it's also capable of differentiating between multiple people and labeling them accordingly. Audext can also work with slight background noise as long as it's not too overwhelming, but it's best for it to be completely clear in order to achieve the highest accuracy.

Alongside transcription, Audext also doubles as a feature-packed online editor. Maybe you want to insert a message for your audience or modify the formatting - all of this can be easily done through the comfort of your web browser. The process doesn't even have to be fully completed since Audext supports on-the-fly editing. If you're unsure of the accuracy of a certain word or a phrase, you can simply click on it to hear its audio representation and compare it. Once you're done making changes, simply download the final result. Convert it to its .SRT equivalent through any of the free online tools, and upload it to LinkedIn alongside the video.

Audext takes users' privacy and safety very seriously - each and every uploaded file can be deleted either manually by the user or automatically after a certain time limit. Nothing is left to chance, and all of the safety precautions are taken to minimize the risks. If you wish to take it on a test run first, you can do so through the 30-minute free trial which is available to all newly registered users.

Conclusion
Many people still haven't realized the extent to which subtitles can help them achieve a spike in popularity. Even though it might seem like a fairly trivial thing, statistics have made it clear that it has one of the biggest impact-to-price ratio out of any other methods available. Audext's service is a small price to pay for what can turn out to be the best decision you've made.










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