Is having a business card important in this digital age when everyone from toddlers to grandpas all have a form of digital device? Is having the traditional business card not old fashioned?
No matter how technologically advanced the world has become, unique business cards
are still part of the branding exercise marketers use to beat competition. These cards do not have your contact details such as phone numbers or email addresses. Smart strategists turn unique business cards into designs that make an impression – designs that speak favorably for the business.
This post will explain to you why you still need business cards for your business.
Reasons Why Your Business Should Have a Unique Business Card
If you are wondering why you should spend time and money designing unique business cards for your business, here is everything you need to know about how it can help you.
· Make A Quick First Impression
Every seriously designed business must catch customers’ attention. Your business needs to give an instant first impression. This is important because these days, people’s attention span is increasing as a result of many distractions. This means an instant first impression on your target audience is very important.
You grab people’s attention with an attractive business card and you build a favorable impression of your business. When your business card consists of your company logo, beautifully displayed business details, the right colors and typeface, it has a professional unique look, making your brand recognizable to consumers.
· Unique business cards continue to market for you.
With a well-designed business card, your brand stays with your customers. If you meet a prospective customer and you exchanged phone numbers and email addresses, both of you just walk away another contact on your phone and that’s where it ends.
However, if you hand over your unique business card that makes a very good impression, he or she is likely to show the card to other people, and this puts you and your business forward.
· Business Card Help To Build Trust
Because the market environment is a highly competitive one, customers must really trust a particular company and its products and services to patronize that company. Business cards can help your company build trust because it leaves a good first impression.
The lots of warmth and personal greetings that are exchanged when sharing cards helps build a fair amount of trust between your brand and the customer. Get your business card designed by a professional designer, who knows how to use the best colors to evoke trust. A unique business card speaks well for your business.
How To Create Unique Business Cards
There are so many ways to make your unique business cards standout from that of your competitors, and this is not just the size, shape, and color, but also with the content. You can even put your picture in the business card. That will make your customers put a face to the brand long after your first meeting. This adds to the familiarity of your business and makes your customers easily tell your apart from other businesses.
To make your business cards unique, give them a purpose by turning them into a note card, bookmark, or any other thing that is practical or usable. By doing this, every time your customer uses it, you and your company will be on their mind. This helps you keep your brand fresh in your customers’ minds.
Think of your something else your company offers. Do you participate in local charitable foundations from time to time? You can include this in your business cards so that people can know this. Your business card can earn you more and more customers, and it can also help your company make a difference. Doing this will also help your customers know more about what drives you, your interests, and goals, both personally and professionally.
Bottom Line on why you need business cards
Don’t just stick to email marketing, social media marketing, websites, etc. You need business cards for your business because while they are important, the exchange you have with that potential customer is also important.
Use business cards that are unique to your brand as a conversation started to help you better understand that person’s interests, needs, and business goals.