The list of businesses trying to grab the attention of the buyer is endless. No doubt, the competition is very stiff. A successful business is the one that has managed to create a unique brand identity for itself. Because of that distinct identity, consumers immediately reach out to the products or services being offered by that company.
There are many ways of promoting a business. You can use marketing materials such as business cards, brochures, social media, websites, logos, and many more. A good logo
enables your business brand to stand tall in a crowded field and become instantly identifiable.
A logo should be seen more than a static business symbol. Your logo carries the weight of a business’s visual identity. Without it, a brand stands the risk of losing its meaning.
So, having noted that, what aspects should be given priority when looking for a good logo design?
The central goal of having a logo is to boost brand recognition. Want a few reminders? Think of Coca-Cola, Nike, Pepsi, or McDonald’s. A quick glimpse at any of these logos triggers instant brand recognition.
If the logo conveys your business message impressively and effectively, it helps in easily creating a unique brand identity. Besides, it aids in building a strong business persona.
So, how can you achieve that? Well, this will for sure vary from case to case. However, the overriding goal is to aid the average person to call the brand to mind instantly. The logo design should be such that it’s easily recognizable from all angles and directions.
The most successful logos are those that demonstrate connections to the mission or values of the company. For example, the new Twitter logo reminds one of a flying bird delivering an urgent message/tweet! The iconic FedEx and Amazon logos feature an arrow, a feature associated with speed. Think along those lines for maximum effect.
Logo designs that reflect relevant narratives are more thoughtful, impressive, and effective. Be different from your competitors by going for a unique typographic style, symbol, or palette. This is your opportunity to stand apart rather than blend in.
3. Simplicity (KISS)
A striking but simply designed logo is easy on the eye and also legible in all sizes and backgrounds. The simpler it is, the more recognizable your logo will be. Avoid overcrowded designs with lots of clutter. Start by scaling to the size you want on your letterheads and business cards. If the definition is lost on these two, your logo will likely be ineffective everywhere else you use it.
A unique logo doesn’t necessarily mean being visually complex. What needs to be avoided is complexity and for that, you need to adopt the concept of minimalism. It’s a fact that simplicity aids recognition, particularly when you are operating in a field or industry with lots of competing brands.
You want the onlooker to recall something distinct on your logo after a quick glance. That will not be possible with a logo that has been overly detailed. Declutter your ideas to bring out simplicity. Keep it simple, stupid!
Color gives meaning to (and differentiates) everything around us. It makes us feel or think in a certain way. Even for a logo, color is extremely important. You will want to make sure that the colors chosen for your logo complement one another.
It can be quite tricky to understand color theory but a basic appreciation of how colors work could prove to be a huge advantage for your brand or business. Leading brands also know that using just one or two colors is more effective.
An effective and well-designed logo should work across a diversity of applications and media. You are likely to be adding the logo to different promotional items such as business cards, social media posts, posters, and billboards. Therefore, it must be versatile enough to work in all these situations.
Towards ensuring your logo is suitable for use on everything ranging from huge billboards to tiny business cards, it’s vital to check its scalability.
In this digital era of stiff competition amongst brands and businesses, the key to gaining the needed attention could be your logo. A memorable logo
that is well-designed has the potential of bringing in more revenue, albeit indirectly, and boosting your customer retention rates. Your logo should give you a competitive edge over your rivals. It brings an element of brand credibility.
Winning consumers with a logo could mark the difference between business success and failure. A snappy logo makes people not only connect but recall your brand in a crowded field. Finally, remember there is no single logo design that works for everybody. It will all depend on your unique circumstances, and what you make or provide.