A new way to reach out to your potential customers and business stakeholders is through a Podcast. A podcast is a more personal, and focused way to share your business. The audience understands the values of your business and why are you carrying out certain businesses better. Though there are many methods of Digital Marketing, a Digital Marketing Podcast is one of the most effective marketing means. This is why not only the businesses but entrepreneurs, influencers bloggers, in short everyone is using this digital marketing mode.

If you are not sure whether you opt for Podcast marketing or not, then we have listed some advantages of using Podcast as your digital marketing tool!
Advantages of Podcast Marketing:

- Audience Connection:
The biggest advantage of using podcast marketing is that you can build a connection with your audience. Unlike other digital marketing methods such as Facebook ads, not only the people get annoyed but also the information is limited. On the other hand, when you talk about your business through a podcast, the audience makes an association with your voice, presentation style and tone you use to narrate the story. Plus people can listen to podcasts whenever they want, and they find it interesting rather than reading about your business on a webpage. And once the connection and association are developed, they keep coming back to listen to your podcast.

- Authoritative Presence:
Through the podcasts, you can actually share your experiences and expertise with your audience. And they can understand the expressions better through the enthusiasm of your voice. You can convey your emotions better through a podcast. Podcasts feel like you are sitting right next to the listener and telling them about you and your business. Plus with podcasts, you can convey the authority of your business in the industry.

- Brand Awareness:
When you do regular episodes of podcasts and explain your business product or services and how is your business helpful for the audience, you create a brand of your product/service. People have become more aware of your brand and they focus on buying your services and products. They develop a trust and connection which eventually leads to an increase in your sales.

- Simplicity:
Unlike the other means, podcasts are more simple. Here you don’t have to go into fancy details as you need on your website. Here you can simply be yourself and explain audience your business in your own words. Plus it very simple to produce. You can produce a podcast in your office, house or even at a coffee-shop while enjoying your coffee.

- Cheap:
Last but not least, podcasts are actually cheaper than any other marketing method. You can record your podcast on your own.

If you are not sure how to start your podcast then you can simply take inspiration for some podcasts. Here is a list of five best marketing podcasts. You will not understand the podcats better but also learn some tactics on how to do it from these podcasts:

- The Mad Marketing Podcast
- Duct Tape Marketing
- Social Business Engine
- This Old Marketing
- The #AskGaryVee Podcast Show