There is a new trend in town and that is animated logos. Visuals create much powerful impact than words and adding motion to it, takes it to the next level. Animated logos attract attention and keep the viewer enthralled for some time if executed properly. Some logos even stay in the minds of the viewers for a much longer time, making a lasting impact. In other words, adding effects and motion helps a logo stand out from the rest of the static designs in the market. You can consider enhancing the logo you created with a logo maker
and add a new dimension to your branding strategy.
Moreover, these make a great animation you can display while webpage loads. When the viewers are waiting for those few seconds for something to load, they can be kept engaged with an intriguing animated logo.
We have compiled the list of 10 famous animated logos which became very popular amongst the crowd. Each of these logos right from the tech giant brands, beauty logos to the shipping mogul, have their unique characteristics. These logos are bound to get you inspired to get an animated logo for your business as well.
You may not be a fan of animated movies but even then, you must have seen this famous Pixar animated logo. A little different from all the other animated logos out there, created by Pete Doctor, the famous director, the Pixar logo even has a story to tell. The Pixar mascot Luxo Jr. has been cleverly incorporated into the logo animation. You can check out its complete journey here
. This is one of those creations that everyone from 5 to 50 years loves completely.
Designed by the renowned logo creator Nicolas Girard
, this animated logo for Intel shows the devices using Intel technology and later beautifully adds the tagline for the brand. The simple motion effects and the soothing blue combines an appealing image for the audience. The clever display of the chip at the top hand corner of the screen adds its product to the logo as well.
Ikea has one of the most simple yet identifiable logo design
. An expedient design which conveys the brands message of simple design. If you have used a logo generator to create a text-based logo, you can also add such animation to make it even better. The bouncing ball creates the logos text and similar animation objects can be applied to text logos for an added effect.
The logo concept for the music app as designed by Oleg Turbaba
, Creative Director at clay is energizing. A no clutter design, the moving beats added behind the symbol or logo depicts the brands connection to music. The animated version for the logo is simple with the dark background and only a small looped animation. This is one of the best examples of the smallest animations making a great impact with the help of good execution.
Skypes animated logo concept as designed by Vladimir Liubarskiy
, focuses on the connectivity skype makes happen across the globe. The clever use of imagery to depict the globe which transforms into the iconic S logo for Skype is a wonderful rendition. A robust logo design which can be used at multiple platforms and media.
The FedEx logo is found in the list of most unique and iconic logos. Created with a vibrant orange and purple colour combination, it can be spotted easily by all. With the static logo known for cleverly using negative space, the animated logo is not so far behind in making its own mark. The FedEx animated logo shows a carton being shipped by a truck, therefore, essentially what the brand does is being told here. The design, created by Mate Miminoshvili
, a motion designer from Georgia, has a storytelling element which many logos fail to exhibit.
A name that needs no introduction, Google has always outdone their branding efforts each time. With a huge line of products, Google has managed to make a bunch of specific colours, its unique identity. This creates a huge playground for designers to get creative. Letters of the logo transformers into simple dots, the same dots which appear at various instances, such as while the app or pages are loading. These dots then transform into the G that is also the Google app icon for mobile platforms. It is a pragmatic design that is successful in engaging the viewer.
8. James Charles
When it comes to cosmetic & beauty logos design
, many brands opt for a look of luxury, often created with icons and acronyms. But YouTuber James Charles, known for his great makeup skills chose to create an animated logo for his brand and his YouTube channel. For a beauty logo design with the founders face as its identity, it becomes crucial that the logo is engaging and yet eye-catching for the user to pay attention.
Image Source: Link
Image Source: Link
The internet browser is known for creating some amazing logo designs, all with its mascot the fox, which represents its blazing speed and earth which stands for its global reach. The same elements have been used in the animated logo for the brand. Keeping the same elements reinforces the existing branding exercises and the simple circular motion adds a charming touch to the dynamic design.
Conceptualised and designed by Alexander Pyatkov
, this animated logo for the iconic social media sharing app was created based on Disney principles and character animations. The fast motion animation enthrals the viewer and keeps them captivated long enough to see the final visual.
Each animated logo brings a unique element to the table. It is crucial to keep the brand personality and tone similar in all forms and phases of the logo to create a unified impact. It is very crucial to get the fonts, colours and even text orientation right when it comes to a corporate logo. Similarly, cosmetic company logos must exude luxury and exclusivity with which the target audience can connect easily. One of the simplest ways to start with an animated logo is by adding simple motion effects to your existing logo. You can also start your own blogging platform to share your knowledge about animated logo. Here is how to start a blog step by step for beginners
? Once you have the vision to create, just let the creative juices take you to that vision and you never know, you may end up creating an iconic logo for yourself!