PITTSBURGH, PENNSYLVANIA.- Nearly 40 years after Andy Warhol transformed Campbell’s soup cans into an art form, Campbell is celebrating the pop artist with limited edition soup cans bearing his colorful renditions of the classic tomato soup label. This week, Campbell will unveil a special four-pack of Campbell’s tomato soup at Giant Eagle supermarkets. The pack will feature the same best-selling soup that Americans love, only with Warhol- inspired labels instead of the trademark red and white labels that have adorned the can for more than 100 years.
Pittsburgh-based Giant Eagle will be the first retailer to carry the colorful cans, which will be on special display beginning April 18 and available for a limited time. The four-pack will contain at least two colorful labels based on the combinations that Warhol created in his silk- screens: green and red, pink and orange, aqua and indigo, or gold and yellow. A copy of Warhol’s signature appears on the side of each label “Giant Eagle prides itself on offering premium products to its customers," says Giant Eagle Vice President of Marketing Kevin Srigley. "We are pleased to partner with a trusted supplier like Campbell’s to offer this specially designed package. It’s articularly appropriate in the city that Warhol called home."
Giant Eagle will offer its customers two special opportunities to commemorate one of Pittsburgh’s most famous sons. All customers who show their Giant Eagle Advantage Card(R) will receive $1.00 off admission to the Andy Warhol Museum, which is located in downtown Pittsburgh at 117 Sandusky Street. The museum boasts a collection of Warhol’s most famous works, including silk-screens of Campbell’s soup cans. This offer is available through May 31, 2004.
Shoppers who purchase the special Warhol four-pack can also take advantage of an offer for a limited edition Campbell’s Andy Warhol magnet set, featuring a collection of four die-cut magnets in the colorful designs of the Warhol labels. Details are available on displays in Giant Eagle supermarkets.
Giant Eagle, Inc., ranked 26 on Forbes magazine’s largest private corporations list, and recent recipient of Progressive Grocer’s Retailer of the Year Award and the Best Places to Work in Pennsylvania Award, is one of the nation’s largest food retailers and food distributors with more than $4.7 billion in annual sales. Founded in 1931, Giant Eagle, Inc. has grown to be the number one supermarket retailer in the region with 138 corporate and 84 independently owned and operated stores throughout western Pennsylvania, Ohio, north central West Virginia and Maryland.
Campbell Soup Company is a global manufacturer and marketer of high quality soup, sauce, beverage, biscuit, confectionery and prepared food products. The company is 135 years old, with nearly $7 billion in annual sales and a portfolio of more than 20 market-leading brands. 25,000 full-time employees worldwide support the company.
