AMSTERDAM.- The Van Gogh Museum announced a new service: for the first time ever, the museum is making a considerable part of its collection available upon request. Thanks to printing on demand, everyone now has the opportunity to own a personalised work by Vincent van Gogh.

What is printing on demand?
Via the Van Gogh Museum shop and webstore, people from all over the world can now order reproductions of their favourite art work, to their individual specifications. Customers can browse a selection of more than 600 different prints, drawings and paintings, either on a touchscreen stand in the museum shop, or online in the webstore. A search function filters the works according to artistic style or individual artist. Once the customer has selected their desired art work, they can choose how they would like it printed. The prints are on the highest quality paper or canvas, and various versions are available to order: from small to very large formats, and loose or with a matching frame. This means that there are 30,000 possible variations, and every reproduction is unique. The ordered personalised prints are delivered to the desired address, anywhere in the world.

Printing on demand means that everyone can now always enjoy their favourite art work, also outside of the walls of the Van Gogh Museum.

Tailor-made reproductions can be ordered online here.