DALLAS, TX.- A collection of 30 items once owned by the Hollywood legend referred to as "The King of Cool" were among the most coveted items in Heritage Auctions' Entertainment & Music Memorabilia Auction March 18 in Dallas.

"We fully expected McQueen's fans to take notice and they did," said Margaret Barrett, Director of Entertainment Memorabilia at Heritage Auctions.

An Academy Award winner for his role in The Sand Pebbles Steve McQueen also was a star in other popular films, including The Cincinnati Kid, The Thomas Crown Affair, Bullitt, The Getaway and Papillon, and a major player in such all-star cast films as The Magnificent Seven, The Great Escape and The Towering Inferno.

Of the 30 McQueen-related items sold in the lot, 17 – including the top eight – were scripts. Leading the way were BullittandLe Mans, each ofwhich realized $55,000, followed by The Great Escape ($50,000), The Thomas Crown Affair (which sold for $20,000 under the film's working title, Thomas Crown and Company), The Sand Pebbles ($13,750), The Magnificent Seven ($10,625), The Cincinnati Kid ($7,500) and Nevada Smith ($6,250).

While scripts claimed more than half of the spots on the list of McQueen-owned items, they certainly were not the only lots that caught collectors' attention.

A brass McQueen-Owned Indian Motorcycles Badge, in the shape of a sheriff's star with the Indian Motorcycles logo at the center, drew $5,500. McQueen was a well-known motorcycle enthusiast who raced in the Elsinore Grand Prix and the Baja 1000.

McQueen's green "Musso & Frank Grill" Restaurant card, featuring the actor's name and the number "1263" in the lower left corner, included the name, address and phone numbers for the beloved Hollywood restaurant, and realized $3,750.

A Pair of Pilot Logbooks, circa 1979, that belonged to McQueen – who enjoyed flying, in addition to driving racecars and motorcycles – sold for $3,250.

The Lasso from Tom Horn – a 1980 Warner Brothers film in which McQueen played the lead – brought $3,125, the same price paid for his 1920s Wooden Crank Telephone.

Other top McQueen-owned lots in the auction included but were not limited to:

• A script from The Reivers: $3,250
• A script from Baby the Rain Must Fall: $2,750
• A Brooks Brothers credit card: $1,875
• His Screen Actors Guild card (valid Dec. 17, 1974-April 30, 1975): $1,500
• His lighter and pouch: $875