STOCKBRIDGE, MASS.- Before the rise of basic cable, Saturday mornings for many children in America were spent watching cartoons on one of three available television channels. From 1958 through the 1980s, a majority of those cartoons bore the imprint of Hanna-Barbera. Creating scores of popular series such as The Yogi Bear Show, The Flintstones, The Jetsons, Jonny Quest, and Scooby-Doo, Hanna-Barbera was an animation powerhouse and its bountiful creativity is beloved to this day. Norman Rockwell Museum is paying tribute to the art of the award-winning studio with the exhibition Hanna-Barbera: The Architects of Saturday Morning, on view through May 29, 2017.

"We are thrilled to present the first museum exhibition on the work of Hanna-Barbera,” notes Jesse Kowalski, the Museum’s Curator of Exhibitions. “This show will provide a comprehensive look into the animation team that collaborated for more than 60 years. William Hanna and Joseph Barbera, with a group of the most gifted animators and writers in the business, created thousands of memorable characters over the years. They brought animation from the movie theater into the home, forever changing the landscape of American television and popular culture."

“This exhibition continues our look at visual storytelling in its many forms,” adds Museum Chief Curator Stephanie Haboush Plunkett. “Illustration and cartoons are the people’s art, and we look forward to further exploring their creatively-rich history.”

Jayne Barbera, daughter of Joseph Barbera and long-time producer at Hanna-Barbera, notes, “I worked for Hanna-Barbera Productions for thirty years alongside these two gentlemen. To be in a room with both of them at the same time was to experience an extraordinary genius. We were able to create happiness, adventure, and joy in the process of entertaining children”

Hanna Barbera: The Architects of Saturday Morning focuses primarily on the golden years of the studio—from the premiere of their first cartoon, The Ruff and Reddy Show, in 1957 and The Huckleberry Hound Show in 1958 to the debut of Scooby-Doo, Where Are You! in 1969. Hanna and Barbera’s early work on Tom and Jerry is explored, in addition to the scores of TV and film animation and live-action projects created by the studio between 1970 and 2001. Included within the exhibition are original animation art, sketches, model sheets, photographs, and archival materials that detail the process of bringing the studio’s creations to life. Also included in the exhibition, Hanna-Barbera-related toys and other commercial products, and an interactive installation that draws from the vast library of sound effects created by the studio. An exhibition video, produced by Norman Rockwell Museum, includes commentary from original Hanna-Barbera animators Tony Benedict, Jerry Eisenberg, Willie Ito, and Bob Singer. An exhibition catalogue includes a foreword by Jayne Barbera, daughter of studio founder Joe Barbera, and essays by animation historians Jerry Beck and Michael Mallory.

Hanna Barbera: The Architects of Saturday Morning was developed in partnership with Warner Bros. Consumer Products and has been sponsored, in part, by Keator Group, LLC.

Hanna-Barbera Productions was formed in 1957 by William Hanna and Joseph Barbera, two successful animators from MGM Studios. As a result of their work on the Tom and Jerry animated film shorts, MGM received seven Academy Awards for animation. Hanna and Barbera left MGM when the studio stopped production on animated films. Capitalizing on the changing viewing habits of audiences, the partners achieved immediate success on TV with The Huckleberry Hound Show and Yogi Bear in 1958, followed by the groundbreaking prime-time series, The Flintstones, in 1960. Throughout the next 30 years, Hanna-Barbera produced over 200 individual cartoon series for television. Eventually absorbed by Warner Bros., the studio’s animation legacy remains available in syndication and on DVD, and its impact on popular culture can be seen in everything from Fred Flintstone hawking vitamins and Fruity Pebbles cereal, to comic books and live-action movies featuring such characters as Scooby-Doo.