LONDON.- Excitement is growing in anticipation of the opening of the new Chelsea Art Fair, which will take place at Chelsea Old Town Hall, King’s Road, London SW3 5EE between Thursday, April 11 to Sunday, April 14, 2013. 35 exhibitors from around the country and abroad, will show works by some of their best modern and contemporary artists in Chelsea. Some well-known, others new discoveries, but all works of art are specially selected to be first shown at this fair in London.

This makes the Chelsea Old Town Hall THE destination for art lovers, keen collectors and first-time buyers. The fair includes flat and three-dimensional works of art from respected galleries with prices ranging from £500 up to £20,000. The new fair layout makes the fair feel a lot more open and light, creating a much more relaxed atmosphere and giving the town hall more of a contemporary touch.

These changes to the fair have attracted some of the top end galleries and contemporary art dealers from around the country and Europe, including Cube Gallery, Cameron Contemporary, Neville Contemporary Art, Carina Haslam, Woodbine Contemporary Arts, Wren Gallery and The Contemporary Fine Art Gallery, Eton (a list of highlights below), including some collected by well-known art collectors, museums and celebrities around the world. The new Chelsea Art Fair is also used as a platform to introduce some international artists to UK buyers. There will be some exciting talks on various aspects of modern and contemporary art to give visitors the opportunity to engage more with the art on view.

The organisers have been working hard to give the 17-year-old fair this new look and feel! Recently appointed Fair Director Ben Cooper said: “I am delighted to have made a few changes to the new Chelsea Art Fair, creating a gallery-style look and to ensure the quality of the art on offer, we have a low value threshold of £500. We are also supporting two charities this year, Parkinson's UK and Hearing Dogs and visitors have a chance to support the charities by buying specially selected works of art for which part of the sale will go directly to each charity.”

Some of this year's highlights include exhibitors such as Marylebone & Bristol-based Cube Gallery who represent contemporary UK artists, such as Karen Edwards and Katie Allen. East End gallery Eleven And A Half, specialising in Cornish works on paper by Ben Catt, John Piper, Michael Praed, Neil Davies and Terry Whybrow and sculptures by Chris Buck, ranging in price from £500 to £2,000. Neville

Contemporary Art from Hampshire will also bring a mixture of sculptures, paintings and watercolours. Nikki Taylor's mesh sculptures are known to impress (five similar sculptures were at Team GB House during the Olympics), but Andrew Dillon's works are always a favourite at the fairs and there will even be two signed lithographs by HRH Prince of Wales for sale.

Based in Kent, Lilford Gallery will sell works of art from as little as £600 for a portrait by Shani Osman and some witty paintings by Candice Tripp for around £800 to £7,000 for a stunning glass sculpture titled Malaria by Luke Jerram. Similar pieces can be found in private collections and museums around the world and another from the same series was recently auctioned in New York by Bono to raise money for the 'Malaria Charity'. Putney's Russell Gallery specialises in Modern British, primarily figurative art, including such celebrated artists as Mary Fedden OBE RA and Swansea-born Nick Holly, who is tipped to be “the next Lowry”.

Cameron Contemporary will bring some of the best Scottish artists down South, including Faye Anderson's wonderful animal charcoals. Also exhibiting is Perthshire-based Scottish Art Portfolio with artists including Terry Barron-Kirkwood, Davy Brown and Pam Carter.

From Ireland, young artist Francis O'Toole will be represented by Sol Art - his Ambrosio (the monk), which won the 2011 'Outstanding painting for an artist under 35' at the Royal Ulster Academy annual show will also be on sale.

Arte in Europe will show Italian artist Armando Farina's city-scapes, as well as the works of art by exfootball star Giampiero Malgioglio, also known as GMal. When injury forced him to change career, he took up painting– and he has since produced mixed art installations using football strips by Francesco Totti and Formula One racing outfits worn by Giancarlo Fisichella.

Camburn Fine Art will bring some fine paintings and prints by Alan Halliday from France.

M1 gallery brings artists from further afield, like Australian artist Mark Hanham, who makes his debut in London at the Chelsea Art Fair – well established in Australia with his own gallery there, his works are collected by several celebrities, including Russell Crowe. Belarus-born Lilia Mazurekevi and her magical view of the world will inspire as much as South African Justin Norcott's portraits of famous film and rock stars, while Caroline Hartley's use of natural materials, found near her studio in South Wales, brings a new eco-friendly dimension to urban Chelsea.

Art World Gallery from Stratford-upon-Avon, will have an exciting mix of Modern British and Contemporary art, in addition to a fine collection of French and Italian in house artists and sculptors, including Thomas Bossard and Lelia Pissarro.

Carina Haslam's artists include Richard Eastwood with several stunning Arabian views; Jennifer Lussmann's cargo ships and sea views and a beautiful Waterlilly triptych by Janet Shrimpton. Rutland's Woodbine Contemporary Arts will have paintings by Needham, Aukland-Davies and Gesnouin on view. While the Oxfordshire-based Wren Gallery will bring works from some of their key artists, including Joan Gillchrest, Cyril Croucher, Trisha Hardwick and Nanette Martin. The Rae-Smith Gallery specialises in 20th Century original book illustrations, cartoons and design artwork.

Kent's Genty Fine Art will bring paintings by Philippa Fox, Christian Halna du Fretay, but also some stunning sculptures by Jean-Claude Mathieu whose sculptures are in the French figurative tradition, inspired by Rodin. London's Muse – the Sculpture Company offer works from the intimate to the monumental by the very best sculptors working today.

There will also be some Modern & Contemporary Silver available to buy from West Sussex based, The Contemporary Silver Gallery. Excellent quality pieces by major post-war silversmiths including Stuart Delvin, Brian Asquith, Robert Welch and Georg Jensen will be on view, but also works by the best UK contemporary silversmiths and enamellers.

Other galleries include Derbyshire gallery Hayloft Contemporary, focusing on work rooted in the landscape by Britisha painters and sculptors of national reputation; London-based Sheridan Russell Gallery will show high quality sculpture and paintings by British based artists; The Contemporary Fine Art Gallery in Eton which specialise in contemporary Scottish and British painters and

Zimbabwean Shona sculpture. Also exhibiting is the Jeni Weinberger Art Gallery from Wiltshire, who will be bringing together the best in established and emerging British talent at accessible and affordable prices, Woodstock-based Swann Gallery are well-known for their selection of contemporary paintings, sculptures and object d'art. From Penzance, the Lighthouse Gallery, will bring a selection of works by Benjamin Warner, Rosemary Trestini and Peter Wray and the Francis Iles Gallery has over 100 artists on view in its Kent gallery with works ranging from contemporary paintings, sculptures to ceramics, glass and jewellery.