SAN DIEGO, CA.- Art San Diego 2012 returns with the 4th Edition of the Fair September 6–9, 2012. Last year’s fair generated record attendance with over 8,000 collectors, curators, museum directors and art enthusiasts. Strong sales were reported by galleries and the event received extraordinary media attention. Art San Diego has become one of the largest attended and most anticipated cultural events in San Diego.

NEW VENUE
Located in scenic Balboa Park, the 38,000 Balboa Park Activity Center was designed by award-winning architect Rob Wellington Quigley. Beautiful landscaping, public art and spacious outdoor plazas at the north and south end of the building provide excellent sites for the fourth edition of ART SAN DIEGO. The Balboa Park Activity Center is conveniently accessible to downtown, major freeways and offers ample free parking. The building is located in walking distance to 26 major museums. Our location allows us to collaborate with many of San Diego’s leading cultural institutions including the Museum of Photographic Arts, San Diego Museum of Art, The Mingei International Museum, and the Timken Museum – providing cultural exchange and “after-hours” events.

NEW DATES / ADDITIONAL LOAD-IN DAY
Organizers have moved the fair off Labor Day weekend, where it was held the past three years. They received this suggestion from several galleries, and many collectors who missed the event because they were traveling. These dates work in conjunction with several other larger cultural happenings that weekend at the San Diego Museum of Art and the Museum of Contemporary Art San Diego. Like last year, the fair will be one of the centerpiece events of Arts Month San Diego, which attracts over 120,000 visitors to San Diego.

NEW THEME
The theme of ART SAN DIEGO 2012 is “New Art City” suggesting a new way of expressing the Art Fair. The show layout will include districts, each with its own character, dedicated to the following disciplines: contemporary art, contemporary product and furniture design, mid-century and modern art, and an area designated for experimental works. Each district will have its own social center allowing places to sit and talk with artists and dealers, and experience art in motion.

VIP PROGRAM
This year the location in Balboa Park will give organizers the opportunity to expand their VIP program in conjunction with their museum member partners in the park. Private tours of top collector’s homes, curated-led tours of museums, artist talks, cocktail receptions and many other exclusive events are planned to enrich the experience for VIP guests.