LONDON.- Artists are invited to design a poster that promotes areas of London that lie beyond zone one of London’s public transport map in a new competition called The Outer Limits – Beyond Zone One.

Continuing the tradition of commissioning cutting edge poster design, London Transport Museum and Transport for London (TfL), along with partners London Design Festival and Visit London, have launched an open competition to design a poster that celebrates the discoveries, pleasures and excitements that London has to offer beyond the city centre.

The winning design will become part of London Transport Museum’s collection and will be reproduced as a poster for display on TfL’s transport network. Entries of particular merit will be exhibited at the Museum during the London Design Festival in September 2009.

The organisers are looking for designs that positively portray non-central London areas as exciting and varied destinations for both Londoners and visitors alike. Entries are limited to one poster per entrant and the deadline for entries is Monday 27 July. There are first, second and third prizes:

First Prize - The winner’s design will be produced as a poster for public plus £1000 design fee, plus a luxury two-night stay at The Grove in Hertfordshire.

Second Prize - Design produced as a poster for sale at London Transport Museum’s shop plus a private tour of the home of Wimbledon Championships with a Blue Badge guide, and entrance to the multi award-winning Wimbledon Lawn Tennis Museum for up to four people.

Third Prize - Design produced as a poster for sale at London Transport Museum’s shop plus hospitality at Sandown Racecourse for four people which includes an a la carte meal, two bottles of house wine and four premier badges.

Entrants are encouraged to use all variety of media and current technologies to create their take on contemporary poster design to reflect London’s position as a leading design capital City. The poster must work within the contemporary display contexts of TfL’s busy public environments and should conform to the rules and conventions of public display. It is important to remember any piece of advertising design will only have 3 seconds to attract the attention of a passer by.

For inspiration visit www.ltmuseum.co.uk to view over 5,000 of London Transport Museum’s collection of iconic posters online. To find out more about London’s attractions visit www.visitlondon.com and www.londondesignfestival.com for information about the 2009 London Design Festival. For information about the poster specification and competition rules visit http://shop.tfl.gov.uk/Poster-competition.html.

Any view may be taken of any aspect of life within the areas specified, but preference will be shown to entrants who have been able to communicate their ideas to as wide an audience as possible in the oversaturated media environments of the stations and venues in which they will be exhibited.

The competition organisers are particularly interested in receiving designs that feature modern life in the following London boroughs: Barking & Dagenham, Barnet, Brent, Camden, Ealing, Hackney, Hammersmith & Fulham, Harringay, Harrow, Islington, Newham, Redbridge, Richmond, Tower Hamlets, Waltham Forest and Wandsworth.