PARIS.- Alberta Pane Gallery is presenting across its two Parisian spaces the exhibition Kreëmart: The Provocateurs of Experimental Consumption, a new exhibition in Paris devoted to the most significant collaborations between the Kreëmart production studio and numerous internationally renowned artists. The exhibition is accompanied by a critical text by Eugenio Viola.

Founded in 2009 by Raphael Castoriano, the sensory art studio Kreëmart was born from a desire to bring contemporary artists and pastry chefs together around multisensory and performative creations, introducing a playful and participatory dimension to the traditional experience of contemplating art. Through works in which taste becomes an artistic medium in its own right, Kreëmart encourages audiences to move beyond the role of passive spectator and become active participants in the experience.

Over the years, Kreëmart has expanded its scope to become a production studio specializing in the creation of happenings that combine performances, installations, and sensory experiences, in collaboration with artists, cultural institutions, and brands. These projects explore the connections between contemporary art, participation, and perception, bringing different disciplines and senses into dialogue. Raphael Castoriano has presented Kreëmart's happenings in more than thirteen countries worldwide and has collaborated with over one hundred artists, brands, and chefs.

The exhibition's first space highlights emblematic collaborations between Kreëmart and renowned artists, including The Taste of Priceless by Daniel Lismore, John Doe by David Mramor, Oh Mickey! by Mickalene Thomas, and Cake by Rob Wynne. Screens present videos documenting the performances, alongside limited-edition works and various archival objects from these events.

The second space is dedicated to immersive and participatory experiences. Throughout the exhibition, several artists have been invited to create in situ installations, each accompanied by a live performance.

Bringing together artworks, installations, archival materials, and previously unseen performances, Kreëmart: The Provocateurs of Experimental Consumption traces the evolution of a practice that reconsiders the boundaries of contemporary art. Conceived as a space for experimentation and interdisciplinary dialogue, the exhibition invites visitors — now fully active participants — to engage in a sensory experience of art.

RAPHAEL CASTORIANO
Lives and works in New York, USA.

Raphael Castoriano is an artist, curator, art advisor, and the founder of Kreëmart, an artistic production agency specializing in the creation of sensory, collaborative, and performative art happenings. A graduate of Parsons School of Design and The New School, he grew up between Argentina, Peru, Brazil, France, Italy, and the United States, an international trajectory that continues to inform his artistic and curatorial practice.

Since founding Kreëmart in 2009, Raphael Castoriano has collaborated with some of the most influential artists on the contemporary art scene, including Leandro Erlich, Marina Abramović, Maurizio Cattelan, Rirkrit Tiravanija, Vik Muniz, Kenny Scharf, Anselm Reyle, and Richard Tuttle, alongside numerous emerging and established artists. Kreëmart's projects have been presented at internationally renowned museums and art fairs, including MoMA, the Guggenheim, the Whitney Museum, MOCA Los Angeles, the Palais de Tokyo, the Venice Biennale, Art Genève, the Armory Show, Art Rio, Art Basel, and Asia Society Hong Kong.

In October 2025, he collaborated with artist Leandro Erlich on The ReefLine, a project dedicated to restoring marine habitats through hybrid reef structures conceived as art installations, designed to support the development of coral, fish, and marine flora. Erlich's installation Concrete Coral was submerged in October 2025. Comprising life-size concrete modules depicting a traffic jam, the underwater work is intended to be colonized by marine life, creating a new ecosystem for future generations.

Raphael Castoriano is also developing a partnership with Luciana Brito Galeria in São Paulo to foster interdisciplinary dialogue between Brazil and the rest of the world through artistic exchange.

Alongside his curatorial practice, he has directed several short films for contemporary artists and brands, including Romina de Novellis, Youssef Nabil, Mastercard, Casa Cipriani New York, and Casa Cipriani Milan. His short film Carlos Gómez Centurión: I Say Mercedario premiered at the Festival International du Film sur l'Art (FIFA) in Montreal in March 2023.

In August 2026, Raphael Castoriano was invited as a keynote speaker to the Gstaad Cultural Encounters Lecture Program, held at the Gstaad Yacht Club.

EUGENIO VIOLA
Works and lives in Naples, Italy.

Eugenio Viola is a curator, art critic, and museum director. In 2026, he was appointed Director of MADRE – Museo d'Arte Contemporanea Donnaregina in Naples, an institution with which he had previously collaborated between 2009 and 2016.

From 2019 to 2026, he served as Artistic Director of MAMBO – Museo de Arte Moderno de Bogotá, where he shaped the institution's artistic and curatorial vision, contributing to its repositioning both nationally and internationally. During his tenure, he curated more than fifty exhibitions, including the first institutional presentations in Colombia of artists such as Teresa Margolles, Voluspa Jarpa, Alexander Apóstol, Ana Gallardo, Naufus Ramírez-Figueroa, Kader Attia, Dor Guez, and Seba Calfuqueo.

In 2025, he was General Curator of the 24th Bienal de Arte Paiz in Guatemala, El árbol del mundo. Previously, he was Senior Curator at the Perth Institute of Contemporary Arts in Australia (2017–2019), and worked at MADRE in Naples (2009–2016), where he co-curated, among other projects, the first institutional exhibitions in Italy of Boris Mikhailov and Francis Alÿs, as well as a permanent installation by Daniel Buren.

Throughout his career, he has curated more than one hundred international exhibitions, collaborating with museums, foundations, biennials, and art centers across Europe, Latin America, Asia, and Australia. As a guest curator, he has worked with artists including Su Hui-Yu, Patrick Hamilton, Giulia Cenci, Regina José Galindo, Karol Radziszewski, Mark Raidpere, Marina Abramović, Francesco Jodice, and ORLAN, at institutions such as the Taipei Fine Arts Museum, GAM and MAC in Santiago, Chile, Centro Cultural Recoleta and MUNTREF in Buenos Aires, PAC in Milan, Frankfurter Kunstverein, EKKM in Tallinn, Museum of Contemporary Art Zagreb, and Musée d'Art Moderne et Contemporain de Saint-Étienne.

He also curated the Estonian Pavilion at the 56th Venice Biennale in 2015 and the Italian Pavilion at the 59th Venice Biennale in 2022.

He holds a PhD in Methods and Methodologies of Archaeological and Art-Historical Research. He has edited more than sixty exhibition catalogues and books and is the author of numerous essays. He has contributed to publications including Artforum, Arte, Flash Art, ArtNexus, and the Treccani Encyclopedia. He is regularly invited to serve on juries and scientific committees and to participate in international conferences.

His curatorial research brings together local specificities and transnational perspectives, with a particular focus on the relationship between art and social space, forms of memory, and the museum as a site of production, knowledge, and public imagination.