DALLAS, TX.- Heritage Auctions’ third annual May 4 Star Wars Day auctions delivered blockbuster results this week, as the combined total for the Star Wars Day Trading Cards, Action Figures & Toys Auction and the Hollywood/Entertainment Auction reached $3,600,737, driven by intense global participation and a series of record-breaking prices across categories. This annual “May the Fourth” Heritage event grows more popular by the year.

Together, the two auctions drew more than 1,600 bidders and achieved exceptional sell-through rates, underscoring the continued strength and expanding depth of the Star Wars collectibles market nearly 50 years after the franchise’s debut.

The Trading Cards, Action Figures & Toys auction led the event with $2,321,286 realized, achieving a 100% sell-through rate across 570 lots and attracting 507 bidders. The session was defined by extraordinary demand for high-grade 1977 trading cards, particularly those featuring Luke Skywalker, with multiple lots shattering previous records, each previously set by Heritage.

The undisputed centerpiece was a 1977 Topps Star Wars Series 1 No. 1 “Luke Skywalker” PSA Gem Mint 10 rookie card, which soared to $687,500, more than doubling its previous record of $268,400 set in 2025. The result exceeded expectations and established a new benchmark for the category.

Another standout, the 1977 O-Pee-Chee Star Wars No. 1 “Luke Skywalker” PSA 10, an exceptionally rare Canadian issue with just two examples graded at that level, realized $375,000, obliterating its previous $100,000 record set in December 2025.

Demand extended across the set, with a 1977 Topps Series 1 No. 7 “The Villainous Darth Vader” PSA 10 achieving $206,250 (previous record: $48,000), while the 1977 Topps Series 3 No. 207 “C-3PO (Anthony Daniels) Error” PSA 10 brought $41,250, surpassing its prior $25,000 high.

The Hollywood/Entertainment Signature® Auction added $1,279,451 with a 96.7% sell-through rate across 139 lots and a remarkable 1,135 bidders, reflecting deep cross-category interest in production-related material, original art and iconic artifacts.

Leading the session was the exhibition-quality 5-foot Millennium Falcon filming miniature replica, constructed using period-authentic Industrial Light & Magic techniques and exhibited at the Academy Museum of Motion Pictures. The model realized $350,000, setting a record for the highest price ever achieved for a non-production-made Star Wars model.

Another milestone followed with the sale of Star Wars No. 1 35-cent Price Variant (Marvel, 1977), CGC Signature Series 9.6, which brought $162,500—the highest price ever paid for a Star Wars comic, surpassing the previous known record of $51,240 by a wide margin.

Additional top lots in the session included Howard Chaykin’s original art for Star Wars No. 1, Page 7 (Marvel, 1977) at $57,500, Drew Struzan’s “Beware the Power of the Dark Side” artwork for The Empire Strikes Back (1983) at $45,000, and Pedro Pascal’s “Din Djarin” hero Mandalorian helmet from Season 1 of The Mandalorian, which realized $40,000.

“These results demonstrate just how powerful and expansive the Star Wars collecting universe has become,” says Joe Maddalena, Executive Vice President at Heritage Auctions. “From vintage trading cards that redefined expectations—especially the Luke Skywalker rookies—to a museum-quality Millennium Falcon and record-setting comic books, we’re seeing extraordinary demand across every category. What’s especially exciting is the depth of participation and the global enthusiasm behind it, which continues to push the market to new heights.”

Across both auctions, collectors responded strongly to rarity, condition and cultural significance, with early franchise material—particularly from 1977—driving some of the most competitive bidding of the event. The results reinforce Star Wars’ enduring position not only as a cornerstone of popular culture, but as one of the most dynamic and resilient sectors of the collectibles market.