Art has always played a crucial role in gaming. From the pixelated sprites of the 1980s to the hyper-realistic graphics of today, visual design helps define the player experience. Even retro games like
Super Mario 64 have received recognition beyond the gaming community, with their art showcased in high-profile exhibitions such as The Art of Video Games at the Smithsonian American Art Museum. These displays highlight how game design is more than just code—it’s also a legitimate form of artistic expression.
While art in console and PC games is often celebrated, there is one segment of the gaming world where visual design has been traditionally overlooked: online casino games. Yet this is quickly changing.
The Rise of Online Casino Games—and Their Art
According to a 2025 report from
Yahoo Finance, the global online casino market is currently valued at $103 billion, with expectations to grow to $169.22 billion by 2030. A large part of this growth can be attributed to the visual transformation of casino games. Where once players interacted with static, bland slot reels, today’s games are vibrant, interactive, and visually compelling.
One company at the forefront of this shift is Jili Games, a developer known for combining immersive gameplay with distinct visual styles inspired by global art movements and cultural motifs.
Who Is Jili Games?
Jili Games is a leading name in the online casino development industry. Headquartered in Asia, the company has gained rapid popularity by offering slot, arcade, and fishing games that are not only fun to play but also visually captivating. Jili is known for its innovation in blending cultural narratives, fantasy elements, and polished graphics into the online casino space.
Jili's reputation grew even stronger through its partnership with Solaire Resort & Casino, one of the Philippines' premier luxury gaming destinations. This collaboration has provided
Jili Games with a larger platform to promote its games—not only through addictive gameplay mechanics but also through immersive graphics that cater to the modern gamer’s visual expectations. With support from Solaire, Jili has redefined what online casino art can look like, moving the genre closer to mainstream artistic appreciation.
Artistic Inspirations Behind Jili’s Visuals
Jili doesn’t just create generic visuals. The company draws inspiration from globally recognized works of art and cultural motifs. By doing so, it creates a rich, immersive experience for users while subtly paying tribute to masterpieces from around the world. Here are four famous works of art that have influenced Jili's visual direction:
1. "The Great Wave off Kanagawa" – Hokusai (1831)
Credit: Public Domain
One of the most iconic images in Japanese art,
The Great Wave by Katsushika Hokusai has had an immense influence on visual media across the globe. Jili channels this style in many of its fishing and ocean-themed games. The bold outlines, dynamic movement, and use of contrasting blues and whites mirror the ukiyo-e aesthetic that gives Jili’s sea-based games a traditional yet modern flair. These designs appeal to players who appreciate cultural elegance mixed with action-packed gameplay.
2. "Starry Night" – Vincent van Gogh (1889)
Credit: Public Domain
Van Gogh’s swirling night sky in Starry Night is one of the most recognized paintings in Western art history. Jili has taken inspiration from its dreamy, emotional aesthetic, applying similar swirling patterns, color gradients, and brushstroke-like animations to slot games that focus on fantasy or outer space. This approach brings a sense of depth and movement to games, inviting players into a surreal world where every spin is a visual journey.
3. "The Dragon and Phoenix" Motif – Chinese Imperial Art
This symbolic pairing from Chinese imperial culture represents balance, harmony, and prosperity. Jili’s games frequently incorporate these creatures—especially in titles centered on fortune, power, or royalty. The design of these mythical animals in Jili’s games often mirrors traditional Chinese scroll paintings, with intricate line work, vibrant golds and reds, and symmetrical compositions. By using culturally significant imagery, Jili enhances both visual appeal and emotional connection for players across Asia.
4. "The Garden of Earthly Delights" – Hieronymus Bosch (c. 1490–1510)
Credit: Public Domain
This fantastical and chaotic triptych by
Hieronymus Bosch is known for its surreal, densely packed imagery. Elements of Jili’s more adventurous or fantasy-themed games echo Bosch’s surrealism—featuring bizarre creatures, vibrant colors, and layered landscapes that invite deeper exploration. The influence is especially evident in bonus rounds and game environments where imagination runs wild and players are treated to visually unexpected scenes.
Final Thoughts
Art in gaming is not just decorative—it’s transformative. In a competitive and rapidly expanding sector like online casino games, companies that invest in rich visual storytelling stand out. Jili Games is a prime example of how artistry can elevate not just gameplay but the entire user experience.
By drawing from legendary works like The Great Wave off Kanagawa, Starry Night, imperial Chinese art, and The Garden of Earthly Delights, Jili is helping redefine the aesthetic boundaries of online casino games. As the industry continues to grow, it's companies like Jili that prove online games can be as visually and culturally rich as any other form of digital art.
