FOLLOW.ART, a new space created exclusively for artists and curators, today unveils the Nexus Card, a digital portfolio and networking tool designed to transform how creatives present their work and build sustainable careers.

The Nexus Card, powered by FOLLOW.ART, is designed to solve some of the most pressing challenges faced by today’s artists and curators. Unlike traditional social platforms, it ensures professional visibility without algorithms, with every profile equally discoverable and not tied to follower counts or engagement metrics. It functions as both a mobile-ready portfolio and a networking tool, easily shared online or in person, offering a streamlined alternative to maintaining separate websites and business cards.

At the same time, its Support My Practice feature introduces micro-patronage, enabling audiences to contribute directly to an artist’s ongoing work, covering time, research, or materials, beyond the traditional “sale-or-nothing” model. Finally, with hybrid discoverability built in, every card can be scanned, saved to a phone wallet, and revisited later, ensuring that meaningful connections remain active and actionable long after first contact.

FOLLOW.ART’s mission is to equip the next generation of cultural workers and creatives with tools that foster equal visibility, authentic connections, and financial resilience.

As part of its first UK activation, FOLLOW.ART announces a new collaboration with the Visual Artists Association (VAA). The Nexus Card will be integrated into two upcoming events: OpenSpaces 2025 (11 Oct – 9 Nov 2025) and the Visual Art Open Prize (VAO) 2025 (9–12 Oct 2025, London). Through this partnership, VAA artists will receive free Pro Card access, allowing them to showcase their portfolios and receive direct audience support during and beyond the events.

“Visual Art Open is proud to partner with FOLLOW.ART - a platform redefining how artists connect with audiences in the digital age. This collaboration enhances our mission to support emerging artists by offering greater visibility, new tools for engagement, and broader access to the global art community.” –Shirley-Ann O'Neill, Director, Visual Artists Association

This UK debut highlights FOLLOW.ART’s growing presence in key art capitals and its ambition to provide tools that empower artists and curators globally.