Renowned conceptual artist Cui Decheng has been invited as a strategic partner in arts and culture for the first marketing event at Seen Health 见心颐养, a government-supported senior care center in San Gabriel Valley. Seen Health, recognized for its culturally-focused and technology-empowered approach to senior care, invited Cui to bring his innovative artistic vision to this special occasion, blending contemporary art with the lives of its senior residents.

Cui Decheng, known for his thought-provoking conceptual art, organized a series of engaging activities for the event, including a senior fashion photography project and an oral history initiative. These projects were designed to encourage seniors to actively participate in the creative process, providing them with opportunities to showcase their personal stories and experiences in unique and artistic ways. The seniors' involvement in the projects was met with widespread acclaim, and their participation helped create a deeper connection between art and personal identity.

This event is a reflection of Cui's artistic philosophy, which centers on the idea that art should not be confined to traditional spaces such as galleries or museums. Drawing inspiration from the German artist Joseph Beuys, Cui believes that art is a process-oriented experience, where the act of creation holds greater significance than the final product. For him, art becomes a transformative journey for the creator, offering personal growth and enrichment beyond the simple act of producing work for an audience.

“As an artist, I see the future of art much like design—deeply embedded in every aspect of our daily lives,” Cui explained. “The act of creating art is a transformative experience. It enriches the life of the creator, not just the viewer. Contemporary art is a way of life, not merely a profession. My goal is to encourage more people to engage with art, discovering their own creative voices in the process.”

Cui’s involvement with Seen Health is part of his broader commitment to making art accessible to underserved communities, particularly those who are often marginalized in mainstream cultural activities, such as seniors. His leadership in this event demonstrates how contemporary art can serve as a tool for emotional and spiritual enrichment, especially for seniors, by giving them opportunities to engage with creativity in ways that might otherwise be unavailable to them.

The success of this cultural art initiative further cements Cui Decheng’s reputation as a visionary artist, dedicated to expanding the role of contemporary art in everyday life and fostering community engagement through creative expression. His work continues to push the boundaries of where and how art can be experienced, leaving a lasting impact on both the art world and society at large.

Seen Health’s arts and culture event, enriched by Cui’s innovative artistic direction, stands as a powerful example of how art can transform lives and create inclusive, empowering experiences for people from all walks of life. This initiative, much like Cui’s broader body of work, reinforces the belief that art is a vital tool for personal growth and community building.