You may have noticed that artists tend to use Apple devices more than any other, and that’s because Apple’s operating system and applications are designed in a way that facilitates and optimizes creative flow.

For example, not only does Apple have a smooth user interface, but they’ve eliminated a lot of redundant or unnecessary actions. The fewer buttons a person needs to push to accomplish a task, the better, and Apple nails this requirement throughout its entire line of devices.

If you’ve ever wondered what the big deal is about Apple, and why so many creative people won’t consider using any other device, here’s the inside scoop.

iPhones are literally made for creative people

The iPhone may have been originally created simply to disrupt the market and bring something entirely new to society, but it has since evolved into a creative person’s ideal mobile device. Today’s iPhones are equipped with features specifically designed to facilitate creative endeavors, like photography, video editing, and graphic design. Even when you can download similar apps for other phones, it’s not the same because the entire user experience is shaped by the device being used.

For example, amateur and professional photographers use iPhones to take and edit their photos because Apple makes it easy. With the introduction of AI-powered tools starting with the iPhone 15 lineup, it’s easier than ever to edit and touch up photos.

Apple is releasing some big upgrades

In order to stay in the flow, creative people need plenty of memory and disk space on their smartphones. Nothing is worse than getting a notice that your disk space is full when you’re trying to record an important video or take photos.

For the last couple of releases, Apple has been hitting the mark with new models that have better specs. For instance, the new iPhone 16, which is due for release soon, is going to have a bigger screen, a better camera, and an option for 2TB of storage. While there are many reasons to upgrade to the iPhone 16, the huge increase in storage space is particularly enticing. With some accessories, like a durable case and the Apple Pencil, the new lineup looks promising for all kinds of creative minds.

The iPhone experience goes beyond the user interface

The iPhone gives users more than just a user-friendly interface. It’s also more aesthetically pleasing than other devices and operating systems. Everything is pixel-perfect, including icons, animations, and static graphics. The rounded corners, perfect gradients, and shading contribute to a softer, more welcoming feel, and that creates an automatic sense of calm. It’s like the designers at Apple figured out how to hack into the creative brain to learn what colors and shapes have the most pleasing aesthetics. Whatever they did, they nailed it.

Apple satisfies creative minds

Another reason creative people use iPhones has nothing to do with using their phones to create art. Creative people tend to be more right-brained, and they enjoy the simplicity and ease of Apple’s operating system. In comparison, those who prefer Windows tend to be more left-brained and analytical, and enjoy the complexity of using a more tedious operating system.

Using the iPhone is extremely easy, but it’s also a pleasant experience that often can’t be put into words. The aesthetics are emotionally appealing, and follow simple design principles that naturally appeal to our brains. For example, neuroscientists have found that there is a specific range of rectangle height-to-width ratios that people find most pleasing, and this is often referred to as “The Golden Rectangle” or “The Golden Ratio,” which is 1.618. This pattern is found all throughout nature, which explains why we find it pleasing.

The way Apple creates a feeling of “rightness” through intuitive experience is pure genius. For example, Apple uses what’s called “rubber-banding” throughout its interfaces. This is the way a screen will gently snap back after you’ve scrolled as far as possible and you let go of the screen. This creates a pleasant feeling, as if the device is responding naturally. Apple also implements inertial scrolling, which is what happens when you scroll a little harder and let go of the screen, and the page continues to scroll while slowing down. This creates a positive feeling and dopamine hit, similar to how people feel when spinning a slot machine.

The iPhone was made for artists

Although not every artist is an Apple fan, many creative people choose to buy an iPhone over other options because the aesthetics make them happy, it supports their technical needs, and it keeps them in the flow. Even though other devices might be more powerful, for creative people, flow and ease are more important.