If you search for the best "clothing brands" on the internet, you will get a list of the best brands near you. This comes up because of the local SEO approach used by the SEO experts while keeping in mind the local SEO strategy in Dubai. In this article, we will be discussing the strategies used by local and international agencies and their differences.

What is Local SEO (Search Engine Optimization)?
Local search engine optimization is one of the approaches that help your businesses get an appearance at the top of your domestic research. It gives you the benefit of the local appearance in the regional sector. This kind of planned approach approach gives you the top users in your surroundings instead of searching worldwide.
There is one more factor that needs to be considered for the domestic search, and that is proximity. If again we take the above-mentioned example of a clothing brand, without mentioning your location, Google will give local results near you.


What is International SEO (Search Engine Optimization)?
If your business has a worldwide appearance and is beyond the local boundaries, then you have to optimize your search according to the given content. Many of the best digital marketing companies in Dubai make your work easier.


Difference Between Local and International SEO

1. In local SEO, you choose your audience based on specific areas. Whereas in international SEO, you choose your audience from different countries around the globe.
2. Language is one of the differences. For international SEO, you have to produce your content based on multiple languages.
3. Keyword search for international SEO makes it more unique, as you have to put all the keywords in different languages to target your audience. Meanwhile, for locals, it is just for the particular region.
4. For international SEO, content should also be in multiple languages according to that country's audience requirements. Local SEO requires content for a specific area.
5. Domain structure needs to be purchased for SEO. International SEO requires different Domain structures for different countries. It can be a Subdomain also.
6. To build links for international SEO, you need to create links with related websites in their languages. Meanwhile, the local SEO-building link is for that particular region only.
7. Citation is necessary for Local SEO for relevant business details. It is not mandatory for International SEO.
8. For local SEO, GMB (Google My Business) is necessary. It gives you the identity to find your business on Google Maps.
9. Social media plays a vital role in both Local and International SEO. The strategy for both can be different for services and products.
10. International SEO is more expensive than local as it involves different countries.



Conclusion

SEO plays an important role in making your business visible worldwide. The more you pay attention to your SEO, the more you will get in return. Finding the best SEO company in Dubai will solve all of your problems and compete with the potential competition in the market.