AMSTERDAM, THE NETHERLANDS.-/PRNewswire/ -- Media Catalyst has launched a campaign site for the 50th anniversary of World Press Photo. The website promotes the "50 Years of World Press Photo" by showcasing all the contest-winning photographs since 1955, and helps raise awareness for the important non-profit work of World Press Photo on behalf of photojournalism.

Media Catalyst was selected as World Press Photo's digital agency in 2004, and launched their corporate website at the beginning of 2005. For the "50 years" site, Media Catalyst worked with the poster and print campaign developed by DDB Amsterdam, to create an understated interface that allows the powerful photographs to speak for themselves.

Michiel Munneke, Managing Director of World Press Photo, explains, "For this campaign, as for our main website, I have been delighted with Media Catalyst's ability to understand our strategic requirements and deliver effective sites that showcase our activities."

The common factor for the winning photos in the annual World Press Photo competition is that each was taken on a specific date. The stark poster and print campaign consists only of these dates, provoking curiosity and drawing people to the website, where they can discover the rich variety of the winning images.

Munneke continues: "Linking each image to the date it was taken emphasises the historical importance of our activities. The simplicity of the interface never gets in the way of the photographs' power, highlighting World Press Photo's key brand values of integrity, professionalism in Journalism and lack of pretence."

For Media Catalyst, Managing Director Hans Howarth said simply, "It is a pleasure to work with an organisation of such integrity as World Press Photo. We are committed to maintaining a long term, strategic relationship with them, and are very happy with the results of our collaboration so far."