Do you also have no ideas left to shoot up your Instagram engagement rate? Don’t worry! We are here to tell you about 7 hacks to increase engagement on Instagram.
As we all know, a decent Instagram engagement rate is an important asset to grow your brand on the platform. So, it is not a surprise that a high engagement rate is the first goal of every Instagram marketer.

There are an unlimited number of methods to increase your Instagram engagement rate. You can even buy Instagram followers to reach more people and build your own community.

Having an engaged following lets you know that your audience is keen on whatever you are providing them. So, let’s jump to the main topic of our conversation today, “How to boost your Instagram engagement rate?”

1. Engage with other accounts
Engaging with other accounts on Instagram sounds like a lot of work but can be highly beneficial to your account. It makes your account more notable and helps in attracting more people to your Instagram profile.

Try to engage with influencers and marketers that create content in the same niche as yours. This will help in keeping you in front of your target audience. You will also be able to attract their audience to your brand. Like and comment on their posts, even share their content on your stories. Hopefully, they’ll also do the same for you.

Also, like and comment on your followers’ posts too. This will help you build a formal and healthy relationship with them and will make sure they don’t unfollow you in the future.

2. Share user-generated content
Sharing user-generated content can help you encourage your followers to engage more with your Instagram posts. Because UGC is created by the customers themselves instead of your brand, viewers see it as more trustworthy and relatable.

Using UGC also saves you from doing a lot of hard work while continuously producing content and brainstorming ideas for the new one.

Ask your customers to give feedback about your product and services in the form of short videos or images and post them on your Instagram with their permission.

3. Add hashtags
Hashtags on Instagram play a major role in the success of any post or Story. Just by adding a few popular hashtags in your caption, you may reach hundreds of people.
Instagram lets you use up to 30 hashtags per post, and we know you would want to take advantage of all of them. But, it is not necessary to use all 30 hashtags in your captions, it may degrade your post reach. To use hashtags to their full potential, use a maximum of 11.

Also, don’t forget to keep your hashtags relevant. Only relevant hashtags will help your posts reach your target audience in no time.

4. Use everything that Instagram offers
On Instagram, you don’t only have images to share. Now, you can also make Reels, IGTVs, Go Live, post Stories, in-app business, etc.

Instagram has brought these features so that users don’t need to go to any other social media platform. However, they have been more useful for marketers.

You need to think out of the box and bring some amazing ideas to keep your audience engaged. Keep experimenting with the content. Create graphic images, real pictures, videos, go live, etc.

5. Use appropriate CTAs
You might not think of CTA as an important element in your Instagram marketing strategy, but trust me, this can do wonders. Even a simple “Follow for more interesting content” or “visit the link in my bio to know more” can drive mass traffic on your profile and website. You can even ask your followers to like, share, comment, and save your Instagram posts.

Use appropriate CTAs everywhere on Instagram, whether it is an image caption, video, story, or bio. This will benefit you a lot.

6. Optimize Your Bio
Oh, we just discussed adding CTA to your bio and sending people to it, but we need to make sure your Instagram bio stays up to date. It is your best chance to connect with your target audience and followers. It also encourages them to hit the “follow” button.

A good Instagram bio helps your potential followers decide whether they should follow you or not. It should give them enough information to know you and your brand.
With an Instagram business account, you can also include your contact information in your Bio such as your email address and phone number. Be clear and concise with your description, and let your brand’s personality shine through.

7. Collaborate with influencers in your niche
Instagram is now known for being flooded with millions of influencers. They have real followers who like their content and engage with them willingly. By partnering up with an Instagram influencer creating content in your niche, you might reach a new audience that would probably like to engage with your brand and services your offer or follow you if you are an influencer.

You run a contest together or giveaways, come live or simply just share each other’s content in your Stories. This will introduce you to a new audience and gain a wider reach.

Conclusion
Instagram is nothing like it was 7-8 years ago. Today, it is one of the leading social media platforms and its popularity is only growing at an exponential rate. We hope these tips will help you win engagement on Instagram.