Introduction (Brief History/ about)
Dragonfish Total Gaming Services has had a long history in the online casino scene. Over the years since its founding in 1997, it has undergone a series of revamps and a change of names. It was first formed as part of the 888 casinos/Casino-On-Net group as a software company called Random Logic. In 2007, Random Logic was rebranded to Dragonfish which currently supplies the software for all casinos under 888 Holdings.
While Dragonfish is a relatively smaller competitor as compared to the other software giants out there, it offers a pretty decent product that puts it in the lead amongst the other smaller brands on the market. Being a supplier for 888 Holdings has definitely boosted its reputation and credibility in terms of its software.
Special Features
Dragonfish Total Gaming Services has adopted a flexible approach in the providence of games and technology.
Realising its limitations like a smaller company as compared to the other giants out there, it has embarked on a series of integration and cross-platform delivery with the other software companies and online
sites not on gamstop. Such a strategy has allowed them to make up for its limitations, allowing them to offer over 1000 games including classic and video slots, progressives, video poker, live dealer games, table games, and leading branded games such as Xfactor, Spiderman, and The Fantastic Four.
However, the feature that has captured my eye and I believe many of the other players in the market is this thing called the ‘Advanced Integration Platform.’ This program allows players to customise their gaming environment and hence players are able to enjoy gaming in their comfort.
Support and Security
The software of Dragonfish is considerably stable given that it is being developed by a relatively smaller player in the market.
As far as I have been playing games supported by Dragonfish software, the gameplay has been relatively smooth which is comparable to games developed by other larger players. The games based on Dragonfish software can be found in most online casinos of which all of these casinos are supported with highly advanced encryption technology, preventing any form of personal data leakage.
Therefore, players need not worry about any of their personal data being sold to third parties or being leaked out to the open. All they have to do is to focus on the gameplay and hopefully rake in some huge profits.
Popular Games
As I have mentioned earlier, Dragonfish relies heavily on integration and cross-platform delivery and has a huge offering of over 1000 games including slots and table games. One of the more popular games revolves around fixed odds games such as the Hi-Lo variants. Other noticeable games include poker and I must say that they have a pretty extensive poker network that is multilingual and has worldwide coverage.
Dragonfish is also the largest supplier of Bingo software internationally and has also supported multiple established online casino brands. For those who are seeking for more familiar gameplay, you will be able to find that Dragonfish supports familiar themes such as Xfactor, Spiderman, and The Fantastic Four.
All of these must definitely be familiar to most players. The games suite is constantly upgradable and games can be customised for delivery in 26 languages. Therefore, regardless of which part of the world you are at, you will definitely be able to find a game that appeals to you!
What’s new?
Dragonfish is constantly on the lookout for integrating new platforms to increase its offering of games. Recently, it has been looking at platforms focusing on offering games over mobile devices regardless of operating systems, hotel room televisions, and even in-flight entertainment. By keeping itself afloat of the always-changing regulatory landscape, it can pounce onto any opportunity almost instantaneously should it find something that is in their interests. While most companies are only at the stage of developing software for games catered for mobile devices, Dragon has advanced a lot further as seen in the different areas that it is currently exploring.
One of their recent innovations titled the CasinoFlex platform allows easy integration of new market tax and regulatory changes. Understanding its limitation as a smaller software company, Dragonfish has also branched into other business areas to keep itself relevant in this competitive industry. Other than providing software for online games, it has also looked into other aspects of the industry such as main operations, marketing, and even ePayment services.
They are currently the payment processor for Linden Labs and Second Life World. As a forerunner in the ePayment services, we will see Dragonfish increasing its market share in this industry as an increasing number of transactions are being transacted via electronic means.
Summary/Conclusion
All in all, Dragonfish has had a long history, making it one of the more credible and reliable software companies in the online casino industry. Nevertheless, it understands its limitations in terms of its scale and means of competing with the other software companies that may have larger funding to support their research and design departments. Dragonfish has therefore focused on competing with the other smaller companies and has to emerge consistently as one of the top software companies in these categories. Its emphasis on market sharing and integration across other online casinos has worked perfectly for it.
This integration has allowed its software to be promulgated to other casinos and therefore increasing its exposure to players. It has also allowed some sort of technological transfer from the larger companies and therefore allowing it to save up on its research and design costs. By reliant on certain algorithms and heuristics, its development of the CasinoFlex platform allows for easy integration of new market taxation laws and regulatory requirements.
This ability to adapt to the ever-changing regulatory scene has allowed it to be quick to execute any changes required without impeding its gaming operations. By diversifying its business to another sector of the online casino industry like marketing, and ePayment services, which are two rising components in this industry, the company has shown its commitment to staying relevant.