BEIJING, CHINA.- A Chinese man arrives for the opening ceremony of a photo exhibition on November 16, 2004 in Beijing, China. The exhibition, under the theme of "Beauty, Health and Breast", is held to promote the Breast Cancer Awareness Campaign in China's capital. According to China's Anti-Cancer Association, incidents of breast cancer have increased 37% over the past 10 years, with the death rate rising to close to 39%. The death rate is even higher in rual areas, reaching 39.7%.