A blood donation campaign driven by the power of emotional response has been announced as the winner of NGV’s Rigg Design Prize 2022. Leo Burnett Australia has been awarded $30,000 for their concept of Can creativity make you bleed?. On display at The Ian Potter Centre: NGV Australia since Friday 7 October, the 2022 Rigg Design Prize highlights the creativity underpinning the work of eight leading Australian-based agencies.