Fondazione Prada presented today the exhibition "Who the Bær" by Simon Fujiwara, open to the public until 27 September 2021 in Milan. Within his exhibition, Fujiwara introduces the public to a coming-of-age story made of several cheerful and traumatic events. From focus groups to therapy sessions, from plastic surgery to global travels, from sexual fantasies to dystopian dreams, the artist portrays the formative process of a fictitious character as they interpret and appropriate the "real world" of images, distorting everything they see into the absurd logic of their personal universe. Photo: Andrea Rossetti Courtesy: Fondazione Prad.