Train advertising is a great way to use out-of-home advertising to your advantage. However, before you pull the trigger, there may be a few things you want to consider first.
Read on to discover what you should know before your next OOH train advertising campaign.
Out-Of-Home Advertising: What is It?
Out-of-home advertising, or OOH, is a great way to get your brand and products in front of the general public. Making a name for yourself can be a difficult thing to do, especially for smaller companies. OOH makes it possible to target a wide range of people groups with just one advertisement.
Types of Out of Home Advertising
To fully understand OOH, you must first have a working knowledge of the different types that are out there. All of them come with their own pros and cons depending on what your company is looking for. Here are just three types.
Billboards are perhaps the most widely known version of OOH. Everyone knows what a billboard is. Whether on the side of a highway or located at intersections in bigger cities, billboards are sure to make many impressions.
Bus wraps are a great way to target city dwellers and daily commuters. Placing your ad on the side of a bus will definitely generate attention during rush hour traffic.
Train advertising is an all-encompassing term that refers to any advertising opportunities in and around train stations or trains. This is especially great for companies wishing to target demographics traveling for pleasure and for business.
Choosing Train Advertising
If you want to start a train advertising campaign for your company and want to make sure you do it right, there are a few things you will want to know first. Here are three things to consider when it comes to train advertising.
1. Types of Train Ads
There are many different types of ads that fall under the category of train advertising. It is critical to be familiar with each one to make the best decision for your company. Here are several types of train ads.
2-sheets are essentially large posters placed on the walls of common walkways. These are typically simple and provide great brand exposure.
While commuters are aboard the train with nothing to do, they are in prime condition for advertisements. Car card ads are the perfect ad for someone aboard a train with nothing to do. A captive audience is always a good thing.
Trains pass through many major cities and smaller towns. Companies often place wraps on the exterior of trains so that they can act as a traveling billboards for them. This is a great way to advertise to a larger audience.
In every station, there are kiosks or dioramas that are backlit or digital. These dioramas often contain information like train departures and locations. This is the perfect place to have an ad because everyone taking a train has to view it at some point.
The only downfall to placing ads in busy locations like train stations is that they can often get lost in a sea of other advertisements. If you want your business to stand out, you can choose station domination and have exclusive rights to advertising in the entire station or at least one wing of it.
Train stations are often located in busy areas. Urban panels are typically placed outside the station where people are walking, dropping people off, and picking people up.
Digital ads are always a great way to stand out among the others. With digital platforms, you are able to create animations that can do a much better job of grabbing attention than static ads.
2. The Cost
While you are considering which type of ad to choose, it is crucial to look at the cost of each one, this plays a major role in the decision-making process of your ad campaign. Regular train ads can cost anywhere from $50 to $2,000. If you wish to try station domination, this will cost you about $25,000 to $75,000. Both of these price ranges are for four week-long campaigns.
3. The Design
Finally, the design is the last critical piece of the puzzle. It’s not enough to choose the right type of ad in the right location. Once the ad is there, it must be effective by grabbing attention, being memorable, and informative. Companies typically hire experienced professionals to ensure the design will be as effective as possible.
The Bottom Line
OOH advertising is a great way to get your company the recognition that it deserves. While building your train advertising campaign, it is crucial to consider the type of ad you want, its cost, and its design. Paying careful attention to these three things will ultimately help you have a successful ad campaign!