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What Entails a Good Business Plan

Business planning is at the root of every venture. Every step of the way you need to keep a check of whether you are on track or not. Business plans help you have a basic framework of what your plan of execution is going to look like. To make the task easier for you, there is a foundational structure you can follow to ensure that your plan is covering all aspects.

Take a look at the 5 basic components every business plan needs to have.


Executive Summary

Executive summary essentially contains everything about your company plans and goals. It is the summary of your entire business plan and how you will execute it. The document is only about 2 pages long and is well structured. Whenever you need to pitch something to your seniors, investors, or business partners, the executive summary is a document that will allow them to properly understand your business.


Problem and Solution

The next part contains what problem your product or service is addressing and solving. Your unique selling point can be strategically be elaborated in your problem statement. You can provide a detailed overview of how you are going to solve the issue and how your business will help add value to the solution. 

This part of the plan must be clearly articulated as it will help you stick to your plan in the long run without deviating and at the same time you can use it to impress investors or potential partners.


Market Research

One of the most important and often underestimated researches is off the market. Market research includes looking up your competitors and your target audience. Who do you want to sell your product to? Who is already selling the same product and how can you beat them? You must have a clear picture of your target audience. The biggest mistake companies make is to think “one size fits all”.

Everyone will not be interested in the same product, which is why you must create buyer personas and fine-tune content for your audience. Every person that you promote your product to is a potential customer. Avidly research your customers and advertise strategically.



Your resources include the people you hire. Investors and stakeholders invest a good amount of time into your team which is why they need to know their value. Have a detailed overview of your team members and what skills they bring to your table. 

Especially when you are starting a business, you must know all your employees and have open discussions with them. Being a small firm your teammates must place their trust in you and vice versa.

You can contact professionals you want to hire or get in touch with via emails. Now, you can find emails of any professional’s email address without any hassles by using simple tools.



A business plan is the first and foremost step into building an empire. Any business owner should spend a good number of days getting it right. Things can get quite heavy and chaotic in new businesses and business plans keep you on track when you are moving ahead.

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