Make Your Artworks Known Through Social Media Platforms

The First Art Newspaper on the Net    Established in 1996 Sunday, October 1, 2023

Make Your Artworks Known Through Social Media Platforms

Art is important to our everyday life. It influences our moods and emotions, whether we realize it or not. Our lives would be rather drab and colorless without art to brighten the world around us.

Artists spend countless hours on their creations. They craft unique masterpieces forged from their own unique visions. Artwork originates in the heart and should be available for the rest of the world to see.

There aren't a lot of ways for artists to display their works. If they're lucky, they may have their pieces featured at a gallery showing. Others may be able to rent their own gallery space to hold exhibitions or take part in fairs or other community gatherings to showcase their work.

Social media is another popular way to advertise your works of art. There are many platforms to choose from. Articles such as this one can provide valuable insight and background information that can help put your creations in front of millions of people around the world. It's a great way to increase your exposure and make some money from it too.

Here are a few tips that can help make your artworks known through social media:

1. Tag everything.
Adding hashtags to your posts gives people more ways to come across your social media posts. People often follow different hashtags, so use ones that are appealing and relevant to your posts. Use as many words as possible that apply to your artwork and posts. Just keep them simple, because people's attention spans are relatively short. Some social media pages even allow you to preview your posts to see how many other existing posts are associated with that particular hashtag.

2. Add plenty of photos.
People like to see works of art rather than hearing them described by someone else. That's why it's important to add as many photos as you can. Give people every possible reason to admire your artwork and take action to find out more. Pictures are one of the most shared forms of social media content, so why not take advantage of this? Adding high-resolution photos of your art to your social media pages improves your chances of being seen and heard. Get to know the limits of each social network that you're on, so that you can appropriately crop or rotate your photos as needed.

3. Be consistent.
A good social media page is one that has timely content and is frequently updated. There should be no broken links or irrelevant content. Take time every day to interact with your followers as well. Such interactions could lead to future sales. Be consistent in your social media activities. Become an inspiration for your audience. Keep things simple. Your posts should be short and to the point. Don't write paragraphs when a few choice words or phrases will suffice. Update your pages often, and encourage comments and feedback. You can go live to answer questions or create a work of art for your fans.

4. Simplify links.
Links are effective, but lengthy ones tend to cause people to lose interest. Wordy links can also be seen as cumbersome. Simplify your links, by using as few characters as possible. They should be relevant to the page or artwork that they're being linked to and any broken or outdated links should be removed immediately. They should also be fun! Add a bit of humor or make reference to popular posts if you'd like. Use links wisely to promote your work and properly link through to your website if you have one.

5. Stand for something.
Many artists support a cause or charity in their area. Advertising this gives your pages a more human quality. It's something that people can relate and connect to. It shows them that you're not just on social media to make money from your art. Making money to earn a living is the goal, of course, but having a cause that you stand behind shows that you care about more than just money. You can even auction off some of your works of art online and have the proceeds donated to the cause or charity that you select. It's a great way of creating goodwill and helping others in your community.

6. Interact.
Social media was designed for people to be social with each other. They strike up conversations with people down the block, across the state and around the world. It's impossible to interact with all of your followers every time they comment or message you, but you should at least make an attempt to be friendly. Answer messages when you can and feel free to write posts asking for feedback on your art of suggestions for themes for your next works of art. You can add or join groups or enter chat rooms with people to start spirited discussions. No matter how introverted or extroverted you are, engaging in conversations with your followers and fellow artists is beneficial.

7. Track your efforts.
Another important thing to do is review your statistics. Most social media networks offer convenient ways for you to see the number of followers and how many times people have reviewed your pages and left comments. You can judge the effectiveness of your posts by seeing how many page views and likes you receive. This can be very helpful for planning future posts. If a certain post was much more popular than others, you can post something similar to it or re-post it as a memory and watch your fans' reactions. It can also tell you how effective your hashtags and links are. The statistics are there to help you motivate and inspire you to draft posts and share pictures that appeal to your fans and followers every time.

These are just some ways to improve your art's exposure through the use of social media channels. More and more artists are using social media to make a name for themselves, so it's something you'll constantly have to stay on top of to continue to be noticed. After enough time, you'll be known by your fans and followers as a dedicated artist who creates quality works of art and appreciates your supporters. Getting noticed and staying noticed are essential for the future of your art.

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