Error: 3002 Source: GeoIP.asp line 56: File could not be opened. The Museo del Prado Publishes First Multi-Interactive, Online Video Relating to Art
The First Art Newspaper on the Net Established in 1996 Friday, October 31, 2014


The Museo del Prado Publishes First Multi-Interactive, Online Video Relating to Art
Display of the “Rubens” exhibition galleries. Madrid, Museo Nacional del Prado.
MADRID.-The Museo del Prado published the first multi-interactive, online video relating to art. Entitled “Rubens 360º”, this initiative, which is a pioneering one in the context of museum websites, is another landmark within the Prado’s mission to make its collections and exhibitions accessible beyond the Museum’s physical space, while also expanding and increasing its educational and informational activities. This new initiative has been made possible through the support of Telefónica, Benefactor Sponsor of the Visitor Attention programme and has been created by the Spanish company that was also responsible for the development and treatment of the gigapixel images in the project entitled “Masterpieces from the Museo del Prado on Google Earth”.

It makes use of the potential for interactivity and accessibility inherent within a wide range of information to present a comprehensive visual and intellectual summary of the exhibition that the Museum is currently devoting to its own Rubens collection (open until 23 January). The entirely new element in this presentation consists in the way that it offers the option to follow all the works on show in the exhibition by clicking on each one to access a high-resolution, navigable image that is presented in conjunction with related text, audio and video material (i.e. videos within a video).

The publication of this interactive, online video, the first of its kind for use in the promotion of cultural material, represents a unique acknowledgement of the status of Rubens, one of the greatest artists represented in the Prado’s collection, as well as of the ever-growing number of people interested in the content and channels that the Prado has made available online over the past few years. This endeavour has been made possible due to the permanent support of Telefónica as sponsor of the Museum’s online projects within its Visitor Attention programme. Videos now have additional information layers and thus offer an option that might be termed “hypervideo”, in reference to the computer term “hypertext”, the name given to a text that leads to another, related text on a screen.

With the publication of this new feature on its web and following the enthusiastic reception that the Museum’s traditional online videos of its temporary exhibitions - regularly produced since 2008 - have received, the Prado has now taken a step forward by enabling users to access more detailed information in a simple, user-friendly manner. This new project is based on the exclusive, online, video interactivity technology developed by the Spanish firm Madpixel, which also developed the technological and methodological support used for the digitalisation and visualisation of the gigapixel images for “Masterpieces from the Museo del Prado on Google Earth”.

This new mode of multi-media presentation transcended the limitations of a traditional video and enabled the user to interact within the audiovisual content itself, with the option to pause on numerous “hotspots”, which in this case will allow the user to access all the works by Rubens housed in the Prado. Users will thus have access to additional content associated with the more than 90 specific hotspots, both in the form of videos in which Alejandro Vergara, curator of the exhibition and Chief Curator of Flemish and Northern School Painting at the Prado, offers a detailed explanation of the works, and in the form of high-resolution, full-screen images and an explanatory entry on each work. Direct access to the video, available only the spanish version.

Museo del Prado | Rubens 360º | Madrid |




Today's News

December 24, 2010

Pera Museum Presents Works by Frida Kahlo and Diego Rivera from the Gelman Collection

Exhibition of Forbidden City Treasures Goes on View at Metropolitan Museum in February

Christie's Celebrates American Artistry and Craftsmanship with Exceptional Offerings

In Its Inaugural Year, artMRKT San Francisco, Aims to Be a Premiere International Art Fair

Electronic Info Dominates George W. Bush's Archive, 20 Times the Clinton Administration's

Majestic Sculpture on View in New York City to be Auctioned at Naples Winter Wine Festival

The Museo del Prado Publishes First Multi-Interactive, Online Video Relating to Art

Bertoia's Auction Chalks up $1.6 Million in Sales of Fine Toys, Trains and Christmas Antiques

That's Kate Middleton? Critics Slam Commemorative Wedding Coin Issued by the Royal Mint

A Group of Forty Spanish Artists Demand that the Chillida Leku Museum Remains Open

In New Commitment, Polymer to Break New Ground at Racine Art Museum in Wisconsin

Bruce Museum Highlights Its Collection of Kashmir Shawls in Exhibition

Los Angeles Downtown Art Walk Announces Appointment of New Executive Director

Yerba Buena Center for the Arts Presents Agents of Change: What Follows Will Follow II

South Carolina Archaeologists Say Confederate Wreck Found

Artist Alison Elizabeth Taylor Inlays Classic Technique into Contemporary Vocabulary

Field of View: First Solo Exhibition of Eelco Brand in Cologne On View at Gallery [DAM]

Museum of the Moving Image Announces Full Schedule of Screenings and Special Events for its Grand Re-opening

Goddess of Love Emerges into Foaming Cypriot Row

Display Showcases Two Key Smithsonian Figures

Most Popular Last Seven Days



1.- Image of a Christ without a beard, short hair and wearing a toga unearthed in Spain

2.- Giant mosaic unearthed in mysterious tomb in Amphipolis in northern Macedonia

3.- Bonhams sale of 18th century French decorative arts to benefit Fine Arts Museums of San Francisco

4.- Paris flustered by erection of 'sex-toy' sculpture; Paul McCarthy slapped by a passer-by

5.- High art or vile pornography? Marquis de Sade explored in Orsay museum exhibition

6.- 'Cubism: The Leonard A. Lauder Collection' opens at the Metropolitan Museum of Art

7.- Greek culture minister says Elgin Marbles return a matter of 'global heritage'

8.- Vandals deflate Paris 'sex-toy' sculpture by American artist Paul McCarthy after outrage

9.- Exhibition at National Gallery in London explores Rembrandt's final years of painting

10.- 'Hans Memling: A Flemish Renaissance' opens at the Scuderie del Quirinale in Rome

Related Stories



The Museo del Prado shows Goya's first documented painting for a period of six years

Prado Museum Loses Visitors in 2010 but More Students and Tourists Visit the Museum

New Collaborative Agreement Between the Museo del Prado and the Japanese Media Group Yomiuri Shimbun

For the First Time Ever, The Museo del Prado Exhibits Treasures from Its Library

The Museo del Prado Identifies an Unknown Work by Pieter Bruegel the Elder

Turner and The Masters Opens at the Museo del Prado with Additional Works of Art

Prado Museum Exhibits Tapestry Series by Willem de Pannemaker

Invited Work at the Museo del Prado: The Company of Captain Reijnier Reael

Museo del Prado Focuses New Temporary Exhibition on Dutch Painting

First Monographic Exhibition on Juan Bautista Maíno at the Museo del Prado



Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 

Founder:
Ignacio Villarreal
Editor & Publisher: Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez - Marketing: Carla Gutiérrez
Special Contributor: Liz Gangemi - Special Advisor: Carlos Amador
Contributing Editor: Carolina Farias

Royalville Communications, Inc
produces:

ignaciovillarreal.org theavemaria.org juncodelavega.org facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site