Error: 3002 Source: GeoIP.asp line 56: File could not be opened. New York City's Museum of Arts and Design to Start Exploring Scent as an Art Form
The First Art Newspaper on the Net Established in 1996 Tuesday, July 22, 2014


New York City's Museum of Arts and Design to Start Exploring Scent as an Art Form
The Museum of Arts and Design in it's new space at 2 Columbus Circle in New York. The nose rarely figures in the sensory experience of a museum visitor. That is about to change at one New York City museum. The Center of Olfactory Art dedicated to scent as an art form was launched at the Museum of Arts and Design on Thursday Dec. 9, 2010. AP Photo/Mary Altaffer.

By: Ula Ilnytzky, Associated Press

NEW YORK (AP).- The nose rarely figures in the sensory experience of a museum visitor. That is about to change at one New York City museum.

The Center of Olfactory Art dedicated to scent as an art form was launched at the Museum of Arts and Design on Thursday.

"What we're going to be able to do ... with the center is place scent directly in the mainstream of art history and demonstrate that it is the equal of paintings, sculpture, architecture and all other artistic media," said Chandler Burr, the former fragrance critic of The New York Times whom the museum said it hired as its — the nation's — first curator of olfactory art.

More a curatorial department within the museum than a separate entity, the museum created the new center because "scent is a really interesting part of the world of design," museum director Holly Hotchner told The Associated Press.

It fits the institution's DNA as a "sensuous, sensory-orientated museum" where patrons can touch and feel many of the objects. And of course, smell is as much a part of the senses," she added.

The center will present its first exhibition, "The Art of Scent, 1889-2011" next November, examining the reformulation and innovation of olfactory works by some of history's best-known perfumers through 10 seminal scents.

An audio guide, narrated by Burr, will explain the context in which they were created. Each perfume will be identified only by artist and year to allow visitors to appreciate each as an independent work.

And don't expect fancy fragrance bottles, brand perfumes, design graphics and packaging to be part of the exhibit.

Visitors to "The Art of Scent" will experience each fragrance along a 6-foot-wide path that will follow the curvature of the gallery wall where buttons on a specially-design atomizing machine will release "the work of art."

With the center's launch, the MAD is the only museum to study fragrance as art. A museum in Grasse, France, focuses on the history of perfume and another perfume museum in Madrid "is entirely about bottles," said Burr, who is also the scent editor at GQ magazine and the author of two books on scent.

Among the featured perfumes is "Jicky," one of the first to use non-organic ingredients,and pave the way to the modern era of fragrances. Designed in 1889 by Aime Guerlain, Burr called it "the first work of modern perfume art ... and the first major perfume to use synthetic molecules that freed the scent artist from nature."

"Jicky is one of the great neoclassicist, romanticist works of olfactory art of the late 19th century," he said. "It's an expression in this artistic medium of exactly the same aesthetic concern and intellectual concern and the artistic style used by (Jean-Auguste-Dominique) Ingres in painting and used in music by (Frederic) Chopin."

Scent artists or perfumers, colloquially known as "The Nose," are fragrance composers or painters. Among the masters featured in the exhibition will be Jean-Claude Ellena, whom Burr called "one of the most important artists alive in this medium."

"He is intentionally wiping away any reference to nature, effacing and erasing natural landmarks. He is doing work that is cutting edge in it's forcing us to experience and rethink works of oflactory art," he added.

Other leading perfumers whose work will be shown include Olivier Cresp, the creator of "Angel," and Alberto Morillas and Annie Buzantian whose "Pleasures" made the use of a carbon dioxide extraction that's considered a major technological advance in the art of perfume-making.

A pivotal role of the center also will be to present public programs, including informal discussions with scent artists and perfume industry executives talking "about the tension between olfactory works of art and perfume as product," said Burr.

Future shows will include a retrospective on Ellena's work; a technology exhibit demonstrating the use of synthetic molecules in perfume making; one on the raw materials that constitute fragrances such as Ugandan vanilla and Peruvian pink peppercorn. Many of the exhibitions will travel to other museums, Burr said.

The new center also will have an artist in residence program in which perfumers will work and be observed in MAD's artist studios creating new fragrances over a period of several months.

Because most people don't associate perfume with art, Hotchner said, the center will introduce them to the creative work of "very serious, very talented and very sought-after designers who are artists who create scent — and have for hundreds of years."



Copyright 2010 The Associated Press.

Museum of Arts and Design | Chandler Burr | New York | Holly Hotchner |


Today's News

December 10, 2010

Exhibition of Works by Painter Amedeo Modigliani Opens at the Municipal House in Prague

Surrealist Triumph at Galerie Charpentie; Contemporary Art Sale Totals €13.7 Million

Mexican Archaeologists Report Finding Prehispanic Objects at Nevado de Toluca

Russian Billionaire Roman Abramovich Buys an Island to Show His Art Collection

New York City's Museum of Arts and Design to Start Exploring Scent as an Art Form

The Year of the Rabbit: From Dali to Marilyn Monroe, Playboy Sells Art at Christie's

Bonhams to Sell Eric Clapton's Guitars and Amps in Aid of the Crossroads Centre

Exhibition of Vintage Photographs by Leopoldo Poméson at Michael Hoppen Gallery

Burgeoning Interest in Collecting Push 19th Century Oriental Rugs to Forefront in Art World

Seminal Works by Eve Sonneman on View at Nohra Haime Gallery in New York

Picasso Auction from the Collection of His Longtime Chauffeur Canceled Amid Mystery

Guggenheim Museum Announces Winners For Rob Pruitt's 2010 Art Awards

A Significant Exhibition of Gustave Moreau Opens at the National Gallery of Victoria

Lawsuit: Cezanne at New York City's Metropolitan Wrongly Acquired

Top Guns from SAS Founder, African Game Hunter and Field Marshall Hit Bullseye at Bonhams

Sotheby's Hong Kong to Sell the Andrew Lloyd Webber Wine Collection

Exhibition of Works from 1976-2010 by Herlinde Koelbl at the Munchner Stadtmuseum

Fossilized Hyena Dung Found Off Dutch Coast

New Museum Launches Competition for Temporary Outdoor Structures

Most Popular Last Seven Days



1.- Archaeologists discover Roman 'free choice' cemetery in the 2,700-year-old ancient port of Rome

2.- Romanians must pay 18 million euros over Kunsthal Museum Rotterdam art heist

3.- Hello Kitty designer Yuko Yamaguchi defends cute character as cat turns 40 years old

4.- eBay and Sotheby's partner to bring world class art and collectibles to a global community

5.- Exhibition on Screen returns with new series of films bringing great art to big screens across the globe

6.- Marina Abramović reaches half way point of her '512 Hours' performance at the Serpentine Gallery

7.- The Phillips Collection in Washington introduces a uCurate app for curating on-the-go

8.- United States comic icon Archie Andrews dies saving openly gay character

9.- New feathered predatory fossil, unearthed in China, sheds light on dinosaur flight

10.- Exhibition at Thyssen Bornemisza Museum presents an analysis of the concept of the 'unfinished'

Related Stories



New York City's Museum of Arts and Design exhibit focuses on jewelry by famous artists

French Design Phenom Patrick Jouin Makes His American Museum Debut at Museum of Arts & Design

Insects, Antlers, and Bones Given New Life as Unforgettable Works of Art

Museum of Arts and Design Partners with Fountain Art Fair for a VIP Preview

Twenty-One Hand-Built Bicycles to Be Showcased at Museum of Arts and Design

Masterpieces of Contemporary Silver Jewelry from Three Major Regions of the World to Debut at MAD

Rare Collection of Woven Sculptures and Baskets Donated to Museum of Arts and Design

Museum to Show Exhibition that Transforms Organic Materials

Museum of Arts and Design Announces First Major Viola Frey Exhibition Since her Death

Japanese Design Team Nendo to Unveil Four New Designs and Prototypes



Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 

Founder:
Ignacio Villarreal
Editor & Publisher: Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Rmz. - Marketing: Carla Gutiérrez
Special Contributor: Liz Gangemi - Special Advisor: Carlos Amador
Contributing Editor: Carolina Farias

Royalville Communications, Inc
produces:

ignaciovillarreal.org theavemaria.org juncodelavega.org facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site