Sir Peter Blake, a leading figure in the art world, and often referred to as the Godfather of British Pop Art, has been commissioned by Mandarin Oriental Hotel Group to create a collage which covers Mandarin Oriental Hyde Park
, Londons iconic façade during part of the hotels comprehensive phased renovation.
The immense collage entitled Our Fans, has been created to provide an eye-catching diversion along Knightsbridge. Our Fans, the largest artwork Sir Peter Blake has ever created, is a collage of 100 prominent faces, from Morgan Freeman and Helen Mirren to Joanna Lumley and Jenny Packham. All are regular guests at Mandarin Oriental Hyde Park, London as well as fans of the Groups hotels around the world.
Some of my first works were collages of crowds of people; this piece is in the spirit of The Beatles 1967 Sergeant Peppers Lonely Hearts Club Band album, said Sir Peter Blake, the artist responsible for this iconic album cover. It is therefore entirely apt that Sir Paul McCartney and fellow Beatles' bandmate Ringo Starr should feature in the poster, during the 50th anniversary of the album in 2017.
The collage has become Blakes trademark format and one that he has returned to time and again over the years. This artwork was very different to my usual way of working, he said. A collage is very time consuming and laborious, but this was more a matter of arranging the figures and making them work together - making sure no one had a cut-off shoulder or missing legs - thats the skill of it. It was an amazing project to work on. Hopefully, people passing by will try to spot celebrities they recognize, he added.
Displayed prominently on the front of the building, this striking work is a visual treat. We are delighted to showcase this original piece by such a talented artist in London, the home of our European flagship hotel, said Jill Kluge, Mandarin Orientals Group Director of Brand Communications. Mandarin Oriental Hyde Park is part of the fabric of London life, and this exciting renovation project is designed to confirm it as one of the leading luxury hotels in the world. Sir Peter Blakes artistic masterpiece not only pays tribute to the city, but also celebrates the Groups global reach, in a truly original way, she added.
London Advertising commissioned the massive collage as the latest instalment of an 18 year brand campaign which is the brainchild of agency founders Michael Moszynski and Alan Jarvie.