The First Art Newspaper on the Net   Established in 1996 United States Sunday, May 26, 2019


Van Gogh Museum and Hyundai enter partnership
Signing the partnership agreement in front of Sunflowers. Sitting in the foreground: Axel Rüger (Director of the Van Gogh Museum), Hyung Cheong Kim (President and CEO of Hyundai Motor Europe) (middle) and Jonghyun Choe, Ambassador to the Republic of Korea. Behind, from left to right: Willem van Gogh (Advisor to the Board of the Van Gogh Museum), Adriaan Dönszelmann (Managing Director of the Van Gogh Museum), Wang-Chul Shin (President of Hyundai Motor Netherlands) and Bas Wibier (Managing Director of Hyundai Motor Netherlands). Photo: Jan-Kees Steenman.


AMSTERDAM.- The Van Gogh Museum has entered into a three-year partnership with Hyundai. The sponsorship offered by the car manufacturer will facilitate the production of three important Korean translations: of the museum map, the multimedia tour and of visitor information on the corporate museum website. Last year, the museum welcomed a growing number of Korean visitors. The partnership with the Van Gogh Museum will allow Hyundai to further strengthen their brand awareness in the Netherlands and beyond.

Commenting on the partnership, Axel Rüger (Director of the Van Gogh Museum) said: ‘We share a common passion for the work and life of Van Gogh, the world’s most famous Dutch artist. That forms exceedingly strong foundations. Our new partner also recognises the vital importance of sustainability, as does the Van Gogh Museum’.

Hyung Cheong Kim (President and CEO of Hyundai Motor Europe): At Hyundai Motor, we believe in the strong relationship between the art of design and the art of technology, and we aim to make this connection accessible to people all over the globe through our products. Our collaboration with the Van Gogh Museum as a leading art institution marks an important step to introduce a wider audience worldwide to the beauty of art and design’.

Wang-Chul Shin (President of Hyundai Motor) added: ‘The sustainable character of the Van Gogh Museum appealed to us, as did the opportunity to allow our fellow countrymen and women the chance to get better acquainted with the life and work of Vincent van Gogh’.

Rising numbers of Korean visitors
The Van Gogh Museum is welcoming a growing number of Korean visitors: 8,000 visitors in 2014 rose to 25,000 visitors in 2015. This trend is mirrored online, where the number of visitors rose by 25% in 2015 compared to the previous year. In order to further stimulate this growing interest, the website, multimedia tour and museum map will all be translated into Korean. With their sponsorship, Hyundai is also contributing to the museum’s core activities.

Hyundai IONIQ in Sunflowers
Hyundai will be making several models of the Hyundai IONIQ available to the Van Gogh Museum. To mark the occasion, the car manufacturer drew inspiration from Van Gogh’s iconic work Sunflowers to create a specially-designed edition of one of the IONIQ models.

Museum alliances around the world
The partnership with the Van Gogh Museum dovetails with Hyundai’s vision of collaborating with leading international museums in order to unite design and art. Hyundai has already entered into partnerships with the Tate Modern in London, the Los Angeles County Museum of Art (LACMA) and the National Museum of Modern and Contemporary Art in Seoul, Korea.





Today's News

June 22, 2016

Sotheby's London Impressionist & Modern Art Evening Sale totals $151.9 million

Perfection of form and opaque overglazes typical of Chinese porcelains in Gianguan Auctions sale

Elvis Presley' gun licence to be auctioned by the Galartis auction house in Switzerland

Great success for the Portier Collection of Japanese Art at Christie's Paris

Paradise found at Bonhams imposing Claude landscape unseen at auction for more than 40 years

Third time lucky for the Girl in a Liberty Dress as British painter wins BP Portrait Award 2016

$1.3 million in support given for the conservation work on the structure that houses the tomb of Christ

Smithsonian releases Learning Lab for everyone to use museum resources

Russian photo app Prisma makes splash, woos investors

How France fell for Chirac's indigenous art museum

Museum of London restores 17th-century fire engine for Great Fire exhibition

Sotheby's to launch dedicated sales of African modern and contemporary art in London

Centre Pompidou opens a retrospective dedicated to the photographer Louis Stettner

The Ringling presents contemporary artists exploring profound themes of loss, memory and spirituality

Exhibition of camera-less photography by Paul Kenny opens at Beetles + Huxley

Van Gogh Museum and Hyundai enter partnership

Auctionata sets a new auction record for a work by the artist Alfredo Jaar

Solo exhibition of new work by Mr. opens at Lehmann Maupin

Mr. Huib Schippers named Director and Curator of Smithsonian Folkways

Indianapolis Museum of Art appoints Shelley Selim as curator of design & decorative arts

Tacoma Art Museum announces Faith Brower as new Haub Curator of Western American Art

The deCordova New England Biennial 2016 to present diverse work by 16 New England artists

Peter Snell's singlet sells for $100,000

Lock of David Bowie's hair to be auctioned

Most Popular Last Seven Days



1.- Christie's to highlight several private collections in Jewellery sale

2.- Mystery of 'Salvator Mundi', the world's most costly painting

3.- High prices and world records achieved at Old Masters auction

4.- Newly identified Leonardo portrait on show in London

5.- Rare Edouard Cortes painting appears at Rehs Galleries after 114 years

6.- Understanding Jewellery: The definitive jewellery app

7.- Academy Art Museum offers only East Coast Richard Diebenkorn exhibition

8.- Egypt uncovers Old Kingdom cemetery containing colourful wooden coffins

9.- Garry Winogrand: Color is the first exhibition dedicated to the artist's rarely seen color photographs

10.- Sotheby's welcomes visitors to their newly-expanded & reimagined galleries



Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 

Founder:
Ignacio Villarreal
Editor & Publisher:Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez


Royalville Communications, Inc
produces:

ignaciovillarreal.org avemariasound.org juncodelavega.com facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful