The Cincinnati Art Museums newly redesigned website
, makes nearly 60,000 objects from its collection, accompanied by more than 4,000 high-quality images, accessible online for the first time.
The new mobile- and tablet-friendly site, a collaboration with Cincinnati-based design partner Sanger & Eby, reflects an effort to vastly improve visitor experience online. The museum integrated new tools to the site and added more than 300 cross-curricular classroom resources for educators, which are available through a new searchable database.
The new website highlights the museums focus on scholarship through the expanded access to the collection. The museums upcoming contribution to the Artstor Digital Library will increase access to the collection for universities and educational partners.
The website features improved navigation, intuitive design and a more flexible events calendar, allowing the museum to connect more people with the art. The new site was reviewed for accessibility purposes by community partners and was designed based on current best practices and with both cross-departmental and public input.
The Cincinnati Art Museum is committed to bringing people and art together in every way possible. Through our digital strategy, we now bring art and scholarship into everyones mobile device, home and workplace. The museums new website provides a user-oriented experience and new research capabilities so we can better share the story of art past, present and future, said Cameron Kitchin, the museums Louis and Louise Dieterle Nippert Director.
With the majority of website traffic coming from mobile devices, responsive design is absolutely critical. The Cincinnati Art Museum site was an intriguing challenge, because museum sites are inherently very visual, and creating an engaging, accessible experience that communicates the brand through mobile opens up a new audience base for the museum. We were delighted to partner with the Art Museum its the crown jewel of Queen City culture, and with our long history in and connection to Cincinnati, it was a wonderful fit, said Lisa Sanger, partner & creative director, Sanger & Eby.
Sanger & Eby is a strategic design and technology firm creating effective strategies that bring our clients vision to life and inspire engagement regardless of platform: digital, print, web applications, mobile and social. Focus areas include talent communications, education marketing and corporate communications.