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Zucker gift supports Whitney Museum pay-what-you-wish hours on Fridays
View from Gansevoort Street. Photographed by Ed Lederman, 2015.

NEW YORK, NY.- Adam D. Weinberg, the Alice Pratt Brown Director of the Whitney Museum of American Art, announced today that a generous gift has been made by The Donald and Barbara Zucker Family Foundation to sponsor the Museum’s weekly Pay-What-You-Wish admission hours on Friday evenings from 7 to 10 pm.

“This is an immensely significant gift to the Whitney and above all for the public good,” said Mr. Weinberg. “Pay-What-You-Wish admission on Friday evenings enables a wider range of audiences to visit the Museum and experience all that the Whitney offers, especially those who might not be able to afford to visit otherwise. These hours are also extremely popular with a younger segment of our audience, including artists and neighbors, and are an especially important aspect of our commitment to broaden accessibility. I so admire and am deeply touched by the Zuckers’ social conscience and great generosity. We thank them from the bottom of our hearts for supporting our Pay-What-You-Wish Fridays, on behalf of the thousands upon thousands of people who will use this opportunity to visit the Whitney.”

“This gift ensures that the Whitney can continue to be an educational and cultural resource for all New Yorkers, regardless of their ability to pay for an admission ticket,” said Kathryn Potts, Associate Director and Helena Rubinstein Chair of Education at the Whitney. “Our Pay-What-You-Wish hours open up the Museum to new visitors and over time will help the Whitney to build an audience that is as diverse as New York City itself. We are deeply grateful to The Donald and Barbara Zucker Family Foundation for its magnanimous and meaningful sponsorship of this essential program.”

Barbara Hrbek Zucker has been a long-time philanthropic champion in the areas of mental health, animal welfare, conservation, education, and the arts. Mrs. Zucker has served as a trustee of the Wildlife Conservation Society, on the board of the Animal Rescue Fund in East Hampton, and as a trustee of the North Shore–LIJ Health System. She was honored as Woman of the Year for her support of the Angel Guardian Home in Brooklyn and received the Veritas Award from the Dominican Sisters of Amityville. Most recently, Mrs. Zucker has been named chair of the board of directors of the Feinstein Institute for Medical Research.

Donald Zucker is chief executive of the Donald Zucker Company and Manhattan Skyline, a leading residential developer. He was born in New York City and raised in Brooklyn, where he attended public school. Mr. Zucker has been active in the New York City business community and governmental affairs throughout his working career. He is an active member of the executive committee of North Shore Long Island Jewish Health System, has served as president of the Jewish Center of the Hamptons, and is an avid collector of art.

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