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High Museum of Art refreshes award-winning "Artclix" interpretive mobile application
The redesign and software update added exciting new features. Photo: Courtesy Second Story.

ATLANTA, GA.- The High Museum of Art recently completed a redesign of ArtClix, its award-winning interpretive mobile application that incorporates photo-recognition technology and social media to create an interactive museum experience. Developed in partnership with Second Story, which is part of SapientNitro, ArtClix 2.0 boasts a number of significant updates, including a shift in focus to the High’s permanent collection and the addition of video content and custom features to encourage user engagement.

ArtClix, which was created in 2011 by the High and Second Story, automatically recognizes photographs of artwork using TinEye’s image-recognition technology and delivers engaging content about works of art to smartphone screens. Visitors may share this content, along with their own photos, ideas and comments, to social media channels. Users may also participate in real-time conversations in the Community section of the app, which links museum experts with patrons to discuss art and answer questions.

“Our goal with the update is to increase the interactivity of the app, which has been very popular with our visitors and is a really fun, engaging way to experience the Museum,” said Julia Forbes, the High’s Shannon Landing Amos head of museum interpretation and digital engagement. “The new technology allows users to share their immediate reactions to our collections as well as share their favorite works with friends, hopefully making them feel an even greater connection to the works of art.”

ArtClix, which was initially developed to support the High’s special exhibitions, now showcases the High’s robust permanent collection.

The redesign and software update added exciting new features, including:
· Short videos that enable visitors to watch interviews with artists while simultaneously viewing their works of art

· A custom palette of “Highmojis,” graphics in the style of emojis that represent emotions and ideas, which allow visitors to quickly and easily share their emotional reactions to works of art

· The “ArtSelfie” feature, which allows visitors to take a selfie with a work of art as the back drop and share on social media

· Revised and updated Detail pages, which now incorporate high-quality images of the works of art and informative content about each work

· A new logo, which is showcased on wall labels in galleries next to works of art featured on the app

· Integration with social media platform Instagram

· Redesigned interface and navigation pages

“ArtClix 2.0 is a perfect example of how virtually any experience can be enhanced through the thoughtful and strategic application of technology,” said Keri Elmsly, executive creative director for Second Story. “Second Story is pleased to continue to work with the High to offer its patrons a new way to learn about their world-class collection and inspire a deeper, more meaningful appreciation of art.”

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