Our homes are part of our modern heritage. The ways we arrange these spaces reflect our personalities, our style and our pleasures. With space at a premium in the capital, Londoners often demonstrate brilliant creative ingenuity to make their homes unique. National Trust Londons latest project, a concept created in partnership with the Royal College of Art, aims to engage the population of the capital in a major social media experiment exploring how Londoners live now.
National Trust London are searching for our next pop-up property the home of a modern Londoner. Old or new, large or small, from shared houses and Georgian terraces to canal boats and high-rise flats, all London homes are eligible to be considered for the title of National Trusts 13th London Property.
#NTHouseproud invites city dwellers (within a London borough) to submit photos of their home interiors which will be judged for one of four prizes. The judges will look for: Spatial Visionaries able to show off the ways in which they adapt smaller London spaces to suit their lifestyles; Treasure Hunters who demonstrate the decorative use of their one-of-a-kind finds, from family heirlooms to charity shop items or unique pieces bought at auction; Master Craftsmen presenting their brilliant (and not so brilliant) DIY creations; and, finally, Personal Stylists showcasing the ways in which their spaces reflect their unique sense of style and quirky personalities.
There will be four prizes of £1,000 each in vouchers generously provided by commercial partner MADE.COM. A Grand Prize Winner, chosen from the four, will receive an additional £1,000 voucher and see their home named as National Trusts 13th London Property.
Photographs can be submitted via direct upload to http://www.nthouseproud.org.uk
or by posting to Twitter and Instagram using hashtag #NTHouseproud. They will be judged by a panel of distinguished experts from the worlds of heritage, art and design.
The winning home will receive the full National Trust treatment and be opened to the public for a weekend in November 2014. National Trust London will research the home and present their findings in a printed guide, while in-house stewards and a tea and cake van will provide an authentic National Trust feel.
Additionally, with the support of the British Library, #NTHouseproud photo submissions will be digitally archived as a permanent historical record of how Londoners lived in 2014, meaning participants gain an exciting opportunity to make social and design history simply by submitting a photograph of their home.
#NTHouseproud is also part of the London Design Festival which launched on 13th September 2014.