The First Art Newspaper on the Net Established in 1996 United States Monday, January 26, 2015


4ormat rebrands to Format as it launches new version of its online portfolio builder for artists
Since 2010, the Toronto-based startup has worked towards creating a highly-customizable platform that enables all [photographers/illustrators/creative professionals] to design, build, and manage their own portfolio websites with ease, becoming the trusted choice of creatives all around the world.
NEW YORK, NY.- 4ormat, an online portfolio platform used by tens thousands of creatives in over 125 countries worldwide, announced today that it will now be known as Format following the closing of a three year long acquisition of the much sought after domain name — a new stepping stone for the popular online portfolio website builder. Along with the rebrand, Format has also announced the launch of the next version of its online portfolio platform with a host of new features.

Since 2010, the Toronto-based startup has worked towards creating a highly-customizable platform that enables all [photographers/illustrators/creative professionals] to design, build, and manage their own portfolio websites with ease, becoming the trusted choice of creatives all around the world. With the announcement of a simpler, easier-to-remember domain name, Format is proving yet again that this popular website builder is here to stay.

“It’s now clear that creative professionals want an easy-to-use yet elegant solution for creating and managing their online portfolio. Everyone prefers to devote their free time to their creative passions, and for most creatives, that doesn’t include learning to code or optimizing their website for mobile devices.“ says CEO Lukas Dryja. “The highly-competitive landscape of the creative marketplace demands that creative professionals publish their work as easily as possible, without needing to deal with web developers, servers, or FTPS in order to update their sites.”

Today, the company is unveiling the next version of the platform by introducing the portfolio site’s latest features, including a new Theme Editor that enables Format users to control the design of their websites as well as the mobile and tablet versions of their portfolios all within one consistent, simplified interface. This launch also includes a new image-based blogging platform, a host of new page management tools and an app redesign. The new, lighter interface improves clarity and legibility, allowing for clearer management of content and websites. Format gives you the power to easily create a beautiful, professional portfolio within minutes.





Today's News

July 22, 2014

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The 2015 edition of Master Drawings New York announced for January 24-31, 2015

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Daniel and Estrellita Brodsky endow new curatorships in Met's Modern and Contemporary Art Department

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Baixa A Bola! Solo exhibition by multimedia artist Antoni Muntadas on view at Galeria Luisa Strina

Body of fugitive South Korea ferry owner and photographer Ahae 'found by police': report

PIASA to offer Scandinavian-American design and Peder Moos's private collection

Solo exhibition of new works by Chinese artist Ye Linghan opens at Ben Brown Fine Arts Hong Kong

Rio de Janeiro State Culture Secretariat presents artevida: A city-wide exhibition of contemporary art

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Painter Audrey Ushenko puts finishing touches on painting created in the James R. Thompson Center

'Jan Frank: Gangster of Love/Crushed' on view at Nahmad Contemporary

The Terrace Exhibitions displays young artists works

Rutgers-Camden researcher builds archive of translated Anglo-Saxon narrative poetry

Group exhibition of six contemporary women artists opens at The Mosaic Rooms, London

'Littoral: John Hubbard in Context' exhibition on view at the Demuth Museum

Macedonian Museum of Contemporary Art opens 'Superflow'

4ormat rebrands to Format as it launches new version of its online portfolio builder for artists

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