The First Art Newspaper on the Net Established in 1996 United States Wednesday, July 23, 2014


Newly acquired photographs from the Herzog Collection on view at Kunstmuseum Basel
Frontansicht eines Citroën-Automobils, um 1927/28.
BASEL.- On July 5, 2014, the Kunstmuseum Basel opens a new exhibition presenting a selection of one hundred photographs from the archives of the Paris-based advertising agency Éditions Paul-Martial. The black-and-white pictures formed the basis for posters, newspaper advertisements, and brochures and show ordinary things: buildings, cars, typewriters, radiators, mannequins. What was unusual and novel, however, were the composition, lighting, and exposure of the pictures. In today’s perspective, the collection reflects the multifaceted evolution of photography from the 1920s onward. At the same time, it is an invaluable source for historians, documenting early forms of the carefully designed presentation of commodities and strategies designed to lure the consumer. The photographs are part of a collection newly acquired from the Herzog Collection and have never been on public display.

Cans make it possible to preserve food for the long term; zippers allow bags and pockets to be securely closed; rubber soles protect the walker from slipping; car jacks make it easier to change a tire: the advertising photographs produced by Éditions Paul-Martial tell stories about everyday life and how products like radiators, boilers, and cooking stoves help make it more pleasant. This renders the collection an extraordinarily valuable resource for historians: it illustrates the early history of the staging of consumer goods and the strategies employed to seduce the viewer. Beyond consumer products, the agency’s photographers also captured the new worlds of work in factories and offices and the rise of modern travel and communication technologies. For the time being, most of the photographs’ creators remained anonymous; in the business perspective, individual authorship was obviously a secondary concern, especially since the majority of the pictures were a sort of intermediate product to be used by graphic artists in the design of brochures and posters.

New Objectivity and Neues Sehen
The historic photographs also reflect the multifaceted evolution of photography as an art in its own right from the 1920s onward. Pictures of buildings, machines, and selected products hew to the sober aesthetic of the New Objectivity, which took hold after the Great War. Photographs of transformer stations and bridges point to the Neues Sehen (New Vision) of the Bauhaus photographers and the works of the Russian avant-garde, which emphasized diagonal lines to heighten the dynamic quality of the picture—this influence is also evident in techniques such as photomontage and double exposures. In isolated objects and enigmatic motifs such as a pinecone, the surreal, mysterious, and sometimes also absurd infiltrate the world of ordinary things.

The photographers’ love of experimentation is palpable throughout: they often created small series in which they tried different lighting effects and unusual angles of view. The selection of a hundred photographs is drawn from a larger collection the museum acquired from the collection of Peter and Ruth Herzog, Basel, in 2012 through a combined purchase-and-donation agreement. The exhibition was designed in close collaboration between the curator, Anita Haldemann, and the photography collector and expert Peter Herzog.



Today's News

July 5, 2014

Most significant building project in Clark Art Institute's history opens in Massachusetts

Major exhibition puts Wales' greatest artist Richard Wilson back on international stage

Modern Art of South America from the Patricia Phelps de Cisneros Collection on view at the Royal Academy of Arts

'Treasures of the Queen City-Buffalo's Remarkable Art Collection' opens at the Albright-Knox Art Gallery

Prudential Eye Award winner Ben Quilty opens exhibition at the Saatchi Gallery

Exhibition of photographs by Frank Ockenfels 3 opens at Kahmann Gallery in Amsterdam

Last chance to see 'Pontormo and Rosso: Diverging Paths of Mannerism' at Palazzo Strozzi

Only known Snow White billboard from 1937 offered at Heritage Auctions' Vintage Movie Posters Auction

Newly acquired photographs from the Herzog Collection on view at Kunstmuseum Basel

First major retrospective in almost 40 years of the work of J. D. Fergusson opens at Pallant House Gallery

Crime Museum's newest gallery examines: Counterfeit crimes: Are you part of the black market?

Bonhams to sell the most important collection of cameo and intaglio rings to be offered in 100 years

Bonhams appoint Honor Westmacott as its Modern, Contemporary & Impressionist Specialist in Germany

A sneek peek at the 2014 Newport Antiques Show

New works by celebrated Australian artist Anthony Lister on view at Jonathan LeVine Gallery

An exhibition of works from the Marieluise Hessel Collection on view at Bard College

'Automatic Art: Human and machine processes that make art' opens at GV Art

Jeffrey S. Evans & Associates to auction 19th and 20th century glass

Exhibition of new works by John Byrne opens at Bourne Fine Art

Five shortlisted for John Moores Painting Prize

Dialogues & Erasure: Mac Adams exhibits at gb agency in Paris

Most Popular Last Seven Days



1.- Archaeologists discover Roman 'free choice' cemetery in the 2,700-year-old ancient port of Rome

2.- Romanians must pay 18 million euros over Kunsthal Museum Rotterdam art heist

3.- Hello Kitty designer Yuko Yamaguchi defends cute character as cat turns 40 years old

4.- eBay and Sotheby's partner to bring world class art and collectibles to a global community

5.- Exhibition on Screen returns with new series of films bringing great art to big screens across the globe

6.- Marina Abramović reaches half way point of her '512 Hours' performance at the Serpentine Gallery

7.- The Phillips Collection in Washington introduces a uCurate app for curating on-the-go

8.- United States comic icon Archie Andrews dies saving openly gay character

9.- New feathered predatory fossil, unearthed in China, sheds light on dinosaur flight

10.- Exhibition at Thyssen Bornemisza Museum presents an analysis of the concept of the 'unfinished'



Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 

Founder:
Ignacio Villarreal
Editor & Publisher: Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Rmz. - Marketing: Carla Gutiérrez
Special Contributor: Liz Gangemi - Special Advisor: Carlos Amador
Contributing Editor: Carolina Farias

Royalville Communications, Inc
produces:

ignaciovillarreal.org theavemaria.org juncodelavega.org facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site