The First Art Newspaper on the Net Established in 1996 United States Thursday, December 25, 2014


Mallett strides into e-commerce with innovative and new website
The website includes an online encyclopedia, created by Mallett, with definitions and explanations of important makers, places, techniques and materials in the decorative arts.
LONDON.- Mallett has secured its position as one of the leaders of modern business practice in the art and antiques trade by embracing the opportunities of the digital age and launching a brand new website which not only informs and entertains, but radically changes and improves the company’s commercial practice.

’Mallett prides itself on its expertise and the level of service we offer our clients and we are delighted to have designed a website that reflects those values. Not only does this enable our international clientele to browse, source and purchase items around the clock wherever they may be but also creates an invaluable online resource for anyone with an interest in the decorative arts’, commented Giles Hutchinson Smith, CEO of Mallett.

Commerce:
Moving away from its current static website, objects with a value of up to £20,000 are available for direct purchase online. Stock from both the London and New York showrooms as well as items currently in storage will be available online, creating a comprehensive catalogue of all items and one of the most extensive independent directories of art and antiques for sale available.

Education:
The website includes an online encyclopedia, created by Mallett, with definitions and explanations of important makers, places, techniques and materials in the decorative arts. Certain items will have their history tracked on a map of the world. These encyclopedia pages are also shown in a shortened form alongside objects in Mallett’s stock, enhancing the descriptions for each item. This gives a multi-faceted understanding of the object’s history and quality, which not only brings the object in question to life, but also creates an extensive online resource for the decorative arts in general.

Design and photography:
Each item is photographed from several angles, with a high-resolution zoom function to allow for close inspection. There is also extensive use of video throughout the website. The website has been designed by Fabrique, a Dutch team of experts responsible for the website of the Rijksmuseum, in collaboration with Mallett. Fabrique have partnered with Kega, a company also based in the Netherlands, who specialise specifically in retail websites.





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