The First Art Newspaper on the Net Established in 1996 United States Wednesday, August 20, 2014


National Building Museum launches mobile app; Free download enhances visitor experience
In addition to on-the-go access to exhibition and program tickets, app users will have the ability to create their own schedules, choosing from upcoming lectures, films, panel discussions, and family events.
WASHINGTON, DC.- The National Building Museum has launched its first ever smartphone mobile application, National Building Museum Mobile (“NBMobile”). The free app will be available in the Apple App store and through Google Play for Android devices.

In addition to on-the-go access to exhibition and program tickets, app users will have the ability to create their own schedules, choosing from upcoming lectures, films, panel discussions, and family events. Users will also find new ways to explore the National Building Museum’s historic home through an in-app audio tour and trivia game.

The app also seamlessly integrates with the online Museum Shop and social media networks. Users can take and share notes and photos from within the application, as well as post to their personal networks.

“Many of our visitors use smartphones and other mobile devices to plan their trip to the Museum, and we have been exploring ways to make that experience more convenient and more fun,” said Brett Rodgers, director of marketing & communications. “Our new app will make it easier for them to learn about what’s happening at the National Building Museum and to connect with us before, during, and after their visit.”

The staff of the National Building Museum marketing and communications collaborated with CrowdTorch, a subsidiary of Cvent, Inc., which is based in Mclean, Virginia, to develop the app.

CrowdTorch, a wholly-owned subsidiary of Cvent, develops, markets, sells and supports Cvent's consumer event management solutions. The CrowdTorch Audience Management Platform comprises a suite of feature-rich tools, including white-labeled ticketing, mobile, website, social, engagement and fan insights. The platform is designed to help venues, promoters, artists and event organizers in a variety of industries and sizes engage fans, drive revenue and generate valuable insights to better market to their crowd. In addition to client branded point-of-sale sites, CrowdTorch also powers primary sites for fans to find and buy tickets to events, including LaughStub for comedy, TuneStub for music and ElectroStub for electronic dance music/nightlife.



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