The domain name MutualFunds.com found a new home, selling for an undisclosed amount to an anonymous buyer, after initially crossing the auction block as part of Heritage Auctions
' inaugural Domain Name & Intellectual Property Signature Auction, which has recorded well in excess of $1.5 million in total sales so far since the live event in New York on Nov. 21.
"While we cannot reveal the details of the transaction, we can say that the seller was seeking an offer in the $1 million range plus 15% Buyer's Premium," said Aron Meystedt, Founder and Director of the Domain Names and Intellectual Property category at Heritage, "and that both buyer and seller are very pleased with the negotiated deal."
In addition to the marquee lot, the auction has also seen several more significant post auction buys on premium Domain Names, including QR.com and Dayton.com, joining key names like XZ.com, Animation.com, Hemisphere.com and BusinessPhones.com, which all sold during the live auction.
The auction in New York in November marked the first time that a major, mainstream auction house entered the market for domain names.
"All things considered, we thought the live event was a relative success," said Meystedt, "and the enthusiasm we've seen post-sale, with the high-end transactions that have taken place, points to the emerging confidence that Domain veterans, new investors and end users are placing in the category and in the Heritage Auctions platform."