The First Art Newspaper on the Net Established in 1996 United States Sunday, May 24, 2015


Colorful antique advertising and coin-op machines usher in the holidays at Morphy's Dec. 6-7 auction
Rare 1941 Coca-Cola aviation festoon, 69 x 29in framed, est. $7,500-$10,000. Morphy Auctions image.
DENVER, PA.- It pays to advertise, but as auction prices have shown over the past few years, it also pays to collect advertising. A steady stream of interested, new collectors continues to step up to join those who’ve long embraced this popular hobby, with the result being a symbiosis that works very well for all involved. As veteran collectors sell their pieces at auction to upgrade or finance upper-end acquisitions, newer collectors keep the marketplace buoyant at the entry level and mid range.

One of the most reliable sources for antique and vintage advertising – at a variety of price points – is Morphy Auctions in southeastern Pennsylvania. The company conducts several specialty sales per year devoted exclusively to advertising, with the next one slated for December 6-7, 2013.

The 1,400-lot selection in the December event includes not only advertising and general store items, but also coin-op machines and occupational shaving mugs, the category that will open the sale.

The shaving mugs represent the third and final offering from the collection of the late Ray Jones, whose career in the US Navy influenced his love of military themes. Within the auction grouping are mugs emblazoned with images of a naval ship gunboat, $1,200-$1,500; a Civil War soldier standing next to a cannon and firearms, $1,500-$2,000; and a double-masted steam yacht, $1,200-$1,600.

More than 50 antique coin-op machines stand ready to accept pocket change from previewers. A Caille upright slot is expected to make $16,000-$24,000. Two Mills machines are estimated in the five figures, as well. An Automatic 5-cent slot could reach $10,000-$12,000; and a novelty “Electricity Is Life” arcade machine might spark a winning bid of $12,000-$15,000.

Next up will be 250 general store lots, led by a complete run of early dye and veterinary medicine cabinets, all in near-mint condition. The vet cabinets advertise the top three brands of their day: Dr. Daniels,’ Dr. Humphreys’ and Dr. Lesure’s.

Many outstanding signs await their turn in the spotlight. A coveted Soapine reverse-on-glass sign depicts a man scrubbing a smiling whale with the famous cleaning product introduced in 1827 in Providence, Rhode Island. Considered a New England classic, this sign is estimated at $8,000-$12,000. Another early prize is a colorful self-framed oval tin sign advertising John Bardenheier Wine & Liquor, estimate $4,000-$6,000.

There are 75 lots of tobacco tins and rare cigar cutters in the sale. A fine Union Leader Cut Plug Tobacco cardboard sign with a fantastic image of Uncle Sam reading The Naval Review is in near-mint condition and estimated at $4,000-$8,000. Top tins include examples that once held Exquisite Cut Plug Tobacco, est. $2,000-$3,000; and Continental Cubes Tobacco, $1,000-$1,500.

The opening session will wrap with a 100-lot single-owner collection of items advertising Whistle Soda. One of the largest known collections of its type, it is led by a beautiful sign depicting a boy and girl with glasses of Whistle soda. Estimate: $750-$1,500.

Most of day two will be dominated by America’s favorite soft drink, Coca-Cola. The long list of Coke-related highlights includes a 1941 aviation-theme festoon, $7,500-$10,000; a 1918 calendar, $5,000-$7,000; and a 1930s radio shaped like a Coke bottle, $3,500-$5,500. A 1932 illuminating counter sign manufactured by Brunhoff could fetch $5,000-$7,000; while a tin “Pick Up 12” reminder sign with Coke “button” is estimated at $2,500-$3,500.

The session is rounded out with an array of syrup dispensers and other soda-related pieces – surely enough to quench any enthusiast’s thirst for soda pop collectibles.

The Dec. 6-7 auction will commence at 9 a.m. Eastern Time on both days. All forms of bidding will be available. Preview the online catalog and sign up to bid absentee or live online during the auction through MorphyLive, Artfact.com or LiveAuctioneers.com.





Today's News

November 22, 2013

United States marks 50th anniversary of President John F. Kennedy assassination

New York Public Library announces acquisition of American author Tom Wolfe archive

Sotheby's to offer a pair of the most magnificent imperial vases ever to come to auction

Chairman of the Central Council of Jews in Germany blasts return of Nazi art trove to recluse

Sotheby's London to offer a rare first edition of Sir Isaac Newton's greatest work

Italian artist Tatiana Trouvé's first exhibition in Rome opens at Gagosian Gallery

Cranbrook Art Museum welcomes new Curator of Contemporary Art and Design

Baltimore Museum of Art to celebrate 100th anniversary with grand reopening of historic entrance

New contemporary design galleries open today at Indianapolis Museum of Art

The Way of the Shovel, Art as Archaeology: A group exhibition opens in Chicago

Intrigue and scandal abound in the work of an 18th-century caricaturist at The Queen's Gallery

Colorful antique advertising and coin-op machines usher in the holidays at Morphy's Dec. 6-7 auction

Rare family snapshots of composer Benjamin Britten on view at the National Portrait Gallery

Site-specific collaborative commission by artist Sara Barker and Ryder Architecture on view at BALTIC

Bonhams Hong Kong offers superb precision accessories to discerning collectors

"Artists Choose Artists" celebrates the East End's creative community

Leopard: Matthew Brannon opens exhibition at David Kordansky Gallery

'Banksy' Lego-style crime mural goes viral in Malaysia

SFMOMA to offer free admission for visitors 18 and under

Period Art & Design Auction in Los Angeles realizes nearly $2 million

Most Popular Last Seven Days



1.- Picasso masterpiece becomes the most valuable work ever sold at auction: $179,365,000

2.- Conceptual artist David Ireland's restored home at 500 Capp Street to open in January 2016

3.- After last month's 7.8-magnitude earthquake in Nepal, century-old Kaiser Library left in ruins

4.- Team of American explorers say pirate Captain Kidd's treasure found off Madagascar

5.- Christoph Buechel's church-cum-mosque causes controversy at Venice Biennale

6.- World's oldest complete example of 10 Commandments on rare display in Israel

7.- Go West: Artists flee exorbitant and over-crowded New York for Los Angeles

8.- All the World's Futures: 56th International Art Exhibition curated by Okwui Enwezor opens

9.- Exhibition at Museum of Modern Art explores Yoko Ono's groundbreaking early work

10.- Tsibi Geva presents a new installation for the Israeli pavilion at the 56th International Art Exhibition



Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 

Founder:
Ignacio Villarreal
Editor & Publisher:Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez
Social Network Manager and Translator: Norma Cristina Pérez Ayala Cano
Special Contributor: Liz Gangemi - Marketing: Carla Gutiérrez
Contributing Editor: Carolina Farias - Special Advisor: Carlos Amador

Royalville Communications, Inc
produces:

ignaciovillarreal.org theavemaria.org juncodelavega.org facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site