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ICA Art Rules launches live to the public
Created by digital pioneers SapientNitro, Art Rules will enable people to debate what defines contemporary art directly with artists, curators and critics from all over the world, engaging with key figures from art, film, architecture, performance and other art forms.
LONDON.- Pablo Bronstein, Jeremy Deller, Tracey Emin, Ryan Gander, Lucky PDF and Bob & Roberta Smith are just some of the artists who alongside a range of curators and critics have contributed their words of art wisdom to the ICA’s Art Rules, a new social campaign devised to encourage debate around contemporary art. Launched to the public today, this is the first digital forum of its kind and extends the ICA’s reputation for stimulating and provocative debate to the web.

Created by digital pioneers SapientNitro, Art Rules will enable people to debate what defines contemporary art directly with artists, curators and critics from all over the world, engaging with key figures from art, film, architecture, performance and other art forms. It brings together the contemporary art community with audiences to debate the question “what is art?” and share their definitions of contemporary art “rules”.

Every rule is open for discussion as users can respond with a comment, share socially or simply “agree” or “disagree” with each other’s rules. The conversation bubbles up, literally, as each rule appears in a bubble on the homepage, pushing others to the sides and thereby creating a visual experience of the conversation. The more people agree with a rule, the larger the bubble will appear on the page, creating a visual hierarchy from which users can instantly identify the most popular discourse. Rules are shareable through Twitter, Facebook and Pinterest, encouraging users to extend the discussion to their own social networks and create a far reaching lively debate.

Since its formation, the ICA has been at the forefront of cultural experimentation and radical thinking, exercised best through its vibrant Talks programme. The Culture Now and Trouble With series bring together some of the most thought provoking and challenging views on contemporary art today, while further debates and artist-led tours provide a unique platform from which anyone can engage in contemporary art discourse. Art Rules can be seen as an online extension of this programme intended to provoke debate, participation and exchange among art enthusiasts.

Gregor Muir, Executive Director, ICA, said: “The ICA has always strived to cultivate thought and discussion around contemporary art and it is exciting for us to take this debate online. It is fantastic that everyone can engage in the art debate through this far reaching digital forum. We look forward to seeing the results.”

Visit and interact with Art Rules here:

Today's News

August 22, 2013

"The Appearance: Shine, Glamour, Illusion" opens at the Kestnergesellschaft in Hanover

Kunsthaus Zurich restores French artist Antoine Bourdelle's bronze sculpture 'Sappho'

Stolen 16th century "astronomical computer" returned to Skokloster Castle near Stockholm

Victoria & Albert Museum acquires the archive of British film and theatre actress Vivien Leigh

Graphic masterworks: 100 years of influential poster design offered at Christie's

Berlin to build museum for 20th century masterpieces donated by Ulla and Heiner Pietzsch

Spanish artist Cecilia Gimenez to share riches from botched restoration of a painting of Christ

Into the West: The Annenberg Commission by Thomas Molesworth to be offered at Christie's

Pink makeover for Warsaw Pact invasion of Czechoslovakia monument in Bulgaria

Substantial donation from Art & Project/Depot VBVR Collection to the Kröller-Müller Museum

'King of Coins' 1804 Silver Dollar sells for more than $3.8 million at Heritage Auctions

Ketterer Kunst in Berlin-Charlottenburg to show a selection of graphic works by Arnulf Rainer

Property from the Estate of Phyllis Diller-The First Lady of Comedy to go to auction

Rare Wemyss sleeping pig fetches £10,000 at auction

Summer Collective Part II exhibition opens at Bertrand Delacroix Gallery

Dallas Museum of Art appoints Kimberly L. Jones as Assistant Curator

Exhibition of works by Alexis Hunter and Jo Spence opens at Richard Saltoun Gallery

Crystal Bridges welcomes new Executive Chef and Membership Manager

Eritrea's unique architecture under threat

ICA Art Rules launches live to the public

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Art Director: Juan José Sepúlveda Ramírez

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