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Ambra Medda launches content and marketplace site devoted to collectible design at its best
Maria Pergay: Ribbon Pouf Red (2007 - Edition of 12).

NEW YORK, NY.- Ambra Medda today announced the launch of L’ArcoBaleno, a site devoted to collectible design, combining spirited original content, seamless e-commerce and cultural reporting. Bringing superior design in its broadest sense to a global audience, L’ArcoBaleno launched in May of 2013, offering unique and limited edition items for sale in a fresh and engaging environment with an exciting blend of entertaining, informative filmed and written original content, including the people that fuel the design world with their passion and creativity; travel logs; cogent analyses of trends in the market; and things that Medda has identified as inspiring, joyful and intriguing. With L’ArcoBaleno, the very best in collectible design is available for purchase to collectors all over the world, 365 days a year.

Medda, the site’s Co-Founder and Creative Director, commented, “”L’ArcoBaleno reflects the entire spectrum of design – that includes collectible objects, but also fashion, food, music, architecture, art and technology. Our hope is that it will influence the global design conversation, and inspire and engage collectors, curators, and devotees of creative fields. I am thrilled that L’ArcoBaleno launched with work from our presenting galleries, including Galerie Kreo, Demisch Danant and Galerie Patrick Seguin ”.

L’ArcoBaleno’s CEO, Oliver Weyergraf, describes the site’s logistical innovations as being of paramount importance, adding, “Ease of use, secure transactions and payment methods customized by country are built in to the seamless L’ArcoBaleno experience. Moreover, we have developed the site with a ‘mobile first’ approach, building it to address the needs consumers have today, and what we anticipate their needs will be in the future as commerce becomes an increasingly mobile function. We’ve deployed tremendous resources to insure that within our marketplace, even the most complex processes are easy to use”. Weyergraf’s previous experience as CEO of Erento, the Director of Trust & Safety at eBay and the CEO of Panelbiz have informed his perspective on L’ArcoBaleno and the importance of establishing trust with the consumer base.

L’ArcoBaleno has been guided by Medda’s vision, and with the input of an Advisory Board that includes David Adjaye, Tom Dixon, Stavros Niarchos and Suzanne Demisch.

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June 21, 2013

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